Activation techniques in occasion-based marketing
Posted: Sat Feb 08, 2025 4:39 am
As a merchant, you are now faced with the challenge of standing out in the increasing flood of information, drawing attention to your store and at the same time not being perceived as a nuisance. In the worst case, not using activation techniques means that you may not be addressing your target group optimally, or even not addressing them at all. However, the higher the activation when using advertising, the more efficiently the advertising message is received and processed, which also increases your advertising success [5].
Occasion-based shopping is mostly based on impulsive buying decisions in which emotions play a major role. This is why you should focus your advertising campaigns for bangladesh telegram screening holidays such as Christmas or Easter on emotional stimuli that correspond to the interests of your target group. Using Christmas as an example, you can use qualities such as warmth, hope, nostalgia, love or family to evoke associations with Christmas. A campaign that only focuses on price would only trigger a small response from your customers [6].
However, depending on the occasion and product, coupons can also be an option for activating consumers. The same applies here too: know your target group and their requirements. Your advertising should always be tailored to your target audience so that they can identify with your storytelling.
Occasion-based shopping is mostly based on impulsive buying decisions in which emotions play a major role. This is why you should focus your advertising campaigns for bangladesh telegram screening holidays such as Christmas or Easter on emotional stimuli that correspond to the interests of your target group. Using Christmas as an example, you can use qualities such as warmth, hope, nostalgia, love or family to evoke associations with Christmas. A campaign that only focuses on price would only trigger a small response from your customers [6].
However, depending on the occasion and product, coupons can also be an option for activating consumers. The same applies here too: know your target group and their requirements. Your advertising should always be tailored to your target audience so that they can identify with your storytelling.