AB Data

When you read something, many more synapses in the brain become active because our brain has to create this "image" itself. It is much more engaging than with a photograph.

The effect on the emotional level is therefore more intense.


How do you create such images with your words?

Write specifically.

In my copywriting course, I teach my clients an exercise I learned from Drew Eric Whitman (author of "Cashvertising").

This exercise is about colombia telegram screening creating a "vivid image" from a "black nothingness".

Would you like to do this exercise too?

No worries.

You don't have to buy the course (yet). I'm in a good mood and will tell you now.

Here it is:

"Go there and do something" - Very abstract, right?

"Go there and make some food " - So it's about the food?

"Go into the kitchen and make me something to eat" - Aha, in the kitchen and the food is for me.

" Now go into the kitchen and make me something to eat" - You now know that I am hungry.

"Now go into the kitchen and open the oven" - It becomes more concrete.

"Now go to the kitchen, open the oven and get the tuna pizza out." - Et Voilà, you have a mental image in your mind.