Online Marketing Update: The Trends, Tips & Quick Wins for 2023
Posted: Sun Dec 22, 2024 10:18 am
Was the summer of 2023 all about relaxing and being completely offline for a while? Then you may have missed something important in the field of online marketing. That is why I will give you a complete update in this article, so that you are fully up-to-date for the last months of this year.
At the beginning of this year, many articles appeared on Frankwatching about the trends and developments in marketing for 2023. Let's start by listing all these trends again.
8 Influencer Marketing Trends
More and more content creators are joining and the email contact lists uk developments are going on in a constant stream. These were the 8 most important trends according to Raymonde Mayland (By Raymonde) and Paolo Martorino (Join Marketing BV) . I will share 5 with you.
Trend 1. Authenticity
This year there is a clear need for authenticity. Especially with influencer marketing, your target audience wants to see a clear match between the influencer and the brand. Sharing the perfect picture? That is a thing of the past. Real people and unforced content are key.
Trend 2. Micro-influencers
A major challenge for marketers is the rise of micro-influencers. An increasing number of creators of no less than 165 million, who are active in various niches. They have a strong bond with their audience and more attention for the consumer. As a result, they know how to respond very cleverly to wishes and needs. As a marketer, you have to fight against that.
Trend 3. Creator commerce
Influencers and content creators can sell directly to their followers, this is called creator commerce. Without the intervention of webshops, you can reach your target group directly in a place where they spend the most time: social media.
At the beginning of this year, many articles appeared on Frankwatching about the trends and developments in marketing for 2023. Let's start by listing all these trends again.
8 Influencer Marketing Trends
More and more content creators are joining and the email contact lists uk developments are going on in a constant stream. These were the 8 most important trends according to Raymonde Mayland (By Raymonde) and Paolo Martorino (Join Marketing BV) . I will share 5 with you.
Trend 1. Authenticity
This year there is a clear need for authenticity. Especially with influencer marketing, your target audience wants to see a clear match between the influencer and the brand. Sharing the perfect picture? That is a thing of the past. Real people and unforced content are key.
Trend 2. Micro-influencers
A major challenge for marketers is the rise of micro-influencers. An increasing number of creators of no less than 165 million, who are active in various niches. They have a strong bond with their audience and more attention for the consumer. As a result, they know how to respond very cleverly to wishes and needs. As a marketer, you have to fight against that.
Trend 3. Creator commerce
Influencers and content creators can sell directly to their followers, this is called creator commerce. Without the intervention of webshops, you can reach your target group directly in a place where they spend the most time: social media.