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3.- Main products/services of your competitors

Posted: Sun Dec 22, 2024 10:24 am
by Md5656se
Which of your competitors' pages do you think generate the most traffic?

Probably those that consume the largest part of the marketing budget and that initially contain the most interesting products/services for the target audience.

Also pay attention to your competitors' homepages that contain specific products or product categories.

Study what traffic sources feed these pages.

You can then consider adding similar pages to your own campaign or, alternatively, focus on promoting the rest of your products.

The most extreme case might be to occasionally use a reasonable strategy that fails to increase competition.

For example, in the list of Coursera's top pages we see that the most promoted and, apparently, most visited course is one related to machine learning.

competitor pages traffic analytics similar pages

You can do more in-depth research to find items in specific categories philippines code number mobile or for a different target audience using the same process you just performed.

4.- Main content on media platforms and blogs of competitors
This information will be of particular value to Co
The top pages list can alert you to which pages you should add to your site structure.

And even more precisely, it can tell you which blog posts you should use to drive the most traffic.

Check out the posts they opted for on other websites for both their seasonal and regular campaigns and which reveal which channels they use for a successful promotion.




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It will be useful whether you are planning a brand awareness campaign or waiting for conversions to drop.

The more traffic you get, the more actions you'll get from your target audience.

If you look for related blog URLs in the Top Pages list, you'll find that your competitors are investing in post creation and promotion.

Sometimes, this strategy may not be fruitful for your industry.

If it's not a rival's media platform, but rather a partner's, the most visited external pages can give you an idea of ​​what kind of content you can create for them as part of joint business relationships.

You can check out Search Engine Journal's most popular article and how it managed to become one of their top pages.

Competitor pages Most visited external pages