Alibaba Q1 financial report: Ele.me's operating efficiency continues to improve, and merchants "increase orders and incr
Posted: Sun Dec 22, 2024 10:28 am
On the evening of August 15, Alibaba Holding Group announced its first-quarter results for fiscal year 2025, with the Local Life Group performing well: this quarter, driven by the growth in orders from Ele.me and AutoNavi, the Local Life Group's revenue increased by 12% year-on-year to 16.229 billion yuan.
Driven by the improvement in Ele.me's unit economic efficiency and the expansion of transaction scale, the losses of the home delivery business continued to narrow, and the local life group's quarterly adjusted EBITA (operating profit and loss) loss continued to narrow from 1.982 billion yuan in the same period last year to 386 million yuan, exceeding market expectations.
As the first quarter under the leadership of the new management team of Ele.me and the first financial report data after the official launch of the "new three-year plan", it shows that Ele.me has stabilized at the starting point of a new stage - with the steady execution of the company's established long-term strategy, continuous innovation in business development, and continuous improvement in operational health, Ele.me is accelerating its efforts in a new operating cycle.
The growth trend of instant e-commerce is prominent, and indonesia phone number details innovative services meet the needs of new scenarios
From April to June this year, as the temperature gradually rose, Mother's Day, 520, Children's Day and other festivals were launched online one after another, and the local instant e-commerce accelerated significantly. In mid-June, the European Cup kicked off, and the demand for watching the game at home exploded, further driving the continued rise in home consumption. In this trend, Ele.me quickly innovated various new scene services to meet users' constantly upgraded new needs in a timely manner.
In May, Ele.me launched a pilot "Flower Gift" channel. Based on the traditional pain points of consumers in gift-giving scenarios, various customized gift-giving functions were added to the channel. Through the "Flower Gift" channel, Ele.me users can customize personalized anniversary reminders in one stop, filter recommended products according to the preferences and characteristics of the gift recipients, and use AI to write greeting cards. Innovative services have stimulated more cross-group and cross-category gift-giving needs, and "takeout gifts" are also being favored by more people.
According to Ele.me data, this year's 520, Ele.me platform not only saw a significant increase in flower orders, but also a significant increase in cross-category gift consumption trends such as alcohol, facial masks, and aromatherapy. In addition, the proportion of young post-00s users, male users, and users in third- and fourth-tier cities has increased significantly compared to last year. The number of non-local flower orders increased by about 100% month-on-month, and the number of "non-local flower delivery" orders in many cities increased by more than 180% month-on-month.
Driven by the improvement in Ele.me's unit economic efficiency and the expansion of transaction scale, the losses of the home delivery business continued to narrow, and the local life group's quarterly adjusted EBITA (operating profit and loss) loss continued to narrow from 1.982 billion yuan in the same period last year to 386 million yuan, exceeding market expectations.
As the first quarter under the leadership of the new management team of Ele.me and the first financial report data after the official launch of the "new three-year plan", it shows that Ele.me has stabilized at the starting point of a new stage - with the steady execution of the company's established long-term strategy, continuous innovation in business development, and continuous improvement in operational health, Ele.me is accelerating its efforts in a new operating cycle.
The growth trend of instant e-commerce is prominent, and indonesia phone number details innovative services meet the needs of new scenarios
From April to June this year, as the temperature gradually rose, Mother's Day, 520, Children's Day and other festivals were launched online one after another, and the local instant e-commerce accelerated significantly. In mid-June, the European Cup kicked off, and the demand for watching the game at home exploded, further driving the continued rise in home consumption. In this trend, Ele.me quickly innovated various new scene services to meet users' constantly upgraded new needs in a timely manner.
In May, Ele.me launched a pilot "Flower Gift" channel. Based on the traditional pain points of consumers in gift-giving scenarios, various customized gift-giving functions were added to the channel. Through the "Flower Gift" channel, Ele.me users can customize personalized anniversary reminders in one stop, filter recommended products according to the preferences and characteristics of the gift recipients, and use AI to write greeting cards. Innovative services have stimulated more cross-group and cross-category gift-giving needs, and "takeout gifts" are also being favored by more people.
According to Ele.me data, this year's 520, Ele.me platform not only saw a significant increase in flower orders, but also a significant increase in cross-category gift consumption trends such as alcohol, facial masks, and aromatherapy. In addition, the proportion of young post-00s users, male users, and users in third- and fourth-tier cities has increased significantly compared to last year. The number of non-local flower orders increased by about 100% month-on-month, and the number of "non-local flower delivery" orders in many cities increased by more than 180% month-on-month.