How to Find Interesting Topics to Cover on Your Blog
Posted: Sat Dec 21, 2024 4:20 am
If your business blog lacks organic visibility and barely tracks your target audience, you’ll definitely be looking for interesting topics to talk about to attract more visitors.
Many online resources suggest finding blog post ideas in random and often pointless ways, such as browsing social media and scanning user comments for conversation topics, sending out surveys, and even using blog idea generators.
The main disadvantage of these methods is free korean number for whatsapp the lack of data to demonstrate the general interest of the audience, which leads only to random insights. Such a method cannot be the foundation of a successful blog.
How do you know if the topics you choose are capable of attracting and engaging a significant portion of your target audience?
One thing is for sure: finding topics to blog about requires strategy .
Let's jump right into the workflow of compiling a content plan for your company blog, using a strategic, data-driven approach right from the start.
How to find blog post ideas:
Defining a strategy is essential. Here are the steps you will need to take to set one up for your blog.
If you already have an overall strategy with goals, personas, and objectives, you can skip to step 2 and identify your key blog topics.
Determine the goals of your business blog
This will help you set clear goals for all of your blog content. Ask yourself:
Why do you need a blog?
What area of your business are you trying to improve with your blog?
What do you expect your audience to do after reading your content?
Consider how your blog content will fit into your overall content strategy and, in turn, what type of content people expect to see based on what stage of the buyer's journey they are in when they visit you.
The purpose of your blog could be:
Attract quality traffic;
Generate leads;
Drive conversions;
Inform users about your product.
Once you identify the stage and purpose of your site's users, you'll have a better understanding of which topics are a good fit for your blog and which might be better for other pages on your site.
According to CMI, 31% of B2B and B2C content marketers consider blog posts to be the best performing type of content for building brand awareness . HubSpot also reports that B2B marketers who blog get 67% more leads than those who don’t, so it’s important to consider the potential a blog could have as part of your overall marketing mix.
Many online resources suggest finding blog post ideas in random and often pointless ways, such as browsing social media and scanning user comments for conversation topics, sending out surveys, and even using blog idea generators.
The main disadvantage of these methods is free korean number for whatsapp the lack of data to demonstrate the general interest of the audience, which leads only to random insights. Such a method cannot be the foundation of a successful blog.
How do you know if the topics you choose are capable of attracting and engaging a significant portion of your target audience?
One thing is for sure: finding topics to blog about requires strategy .
Let's jump right into the workflow of compiling a content plan for your company blog, using a strategic, data-driven approach right from the start.
How to find blog post ideas:
Defining a strategy is essential. Here are the steps you will need to take to set one up for your blog.
If you already have an overall strategy with goals, personas, and objectives, you can skip to step 2 and identify your key blog topics.
Determine the goals of your business blog
This will help you set clear goals for all of your blog content. Ask yourself:
Why do you need a blog?
What area of your business are you trying to improve with your blog?
What do you expect your audience to do after reading your content?
Consider how your blog content will fit into your overall content strategy and, in turn, what type of content people expect to see based on what stage of the buyer's journey they are in when they visit you.
The purpose of your blog could be:
Attract quality traffic;
Generate leads;
Drive conversions;
Inform users about your product.
Once you identify the stage and purpose of your site's users, you'll have a better understanding of which topics are a good fit for your blog and which might be better for other pages on your site.
According to CMI, 31% of B2B and B2C content marketers consider blog posts to be the best performing type of content for building brand awareness . HubSpot also reports that B2B marketers who blog get 67% more leads than those who don’t, so it’s important to consider the potential a blog could have as part of your overall marketing mix.