You don't want to be an amateur. Being perceived as an amateur is a threat to your reputation. You want to avoid that, so you click. From a marketing perspective, cortisol makes the most sense during the first contact with the potential reader or customer. A top-of-the-funnel neurotransmitter.
Okay, you have captured the reader, he is paying attention.
Now you keep them on the hook, guide them through the story. Make way for dopamine. A neurotransmitter that is part of a sophisticated learning system. When we denmark telegram screening follow a story, our brain rewards us with dopamine. It creates excitement. We follow the story, are invested and look forward to the point of greatest tension (climax). Your reader follows you.
Then comes oxytocin – we have already talked about that.
Tell stories with structure.
Think about what you want to say and then ask yourself what emotions your readers will associate with the topic.
Catch your readers with cortisol (stress). Bind them with dopamine (happiness) and move them to action with oxycotine (empathy).
All good stories follow this structure.
Now it's your job to find these stories.