Successful Email Marketing for Ecommerce: It Starts with Knowing the Value of an Email Subscriber
Posted: Mon Feb 10, 2025 10:10 am
We used email marketing for e-commerce and learned valuable lessons that will be useful to every business owner and marketer. Here's our story.
In 2011, my friends and I had a simple idea. We wanted to help people drink great wines at an affordable price.
We were a small group of friends trying to build our careers while living in California. We had young children, new mortgages, and the costs of making it in California. At the end of the day, there just wasn't much money left over to uncork a few good bottles of wine a month.
That's why we decided to start a site that would help people drink great wines at an affordable price. But we didn't just want to make money.
Besides making money, we wanted to do good. So we wanted this store to have a purpose. We thought – “wouldn’t it be great if we could make a difference and offer wine at an affordable price?!?” That’s when we came up with the idea of donating clean drinking water for every bottle of wine sold.
At the time, there were some really cool companies doing something similar in other industries. For example, Tom's Shoes donated a pair of shoes for every pair sold. It was an inspiration to us, so we decided to get involved in our own cause when we started the business.
So we partnered with Charity Water and came up with a way to donate clean drinking overseas chinese in usa data water for every bottle of wine sold. We were excited about our potential to make a difference while helping people drink better wine.
We had our concept and off we went.
The next thing we needed was a name. In hindsight, we probably could have come up with a better name, but we named it CellarThief.
You see, a thief is a device that a winemaker uses to take samples of wine from a barrel during the winemaking process. We thought it was a great play on words because we were also trying to offer great wines while “stealing.”
We used email marketing for e-commerce and learned valuable lessons that will be useful to every business owner and marketer. Here's our story.
In 2011, my friends and I had a simple idea. We wanted to help people drink great wines at an affordable price.
We were a small group of friends trying to build our careers while living in California. We had young children, new mortgages, and the costs of making it in California. At the end of the day, there just wasn't much money left over to uncork a few good bottles of wine a month.
That's why we decided to start a site that would help people drink great wines at an affordable price. But we didn't just want to make money.
Besides making money, we wanted to do good. So we wanted this store to have a purpose. We thought – “wouldn’t it be great if we could make a difference and offer wine at an affordable price?!?” That’s when we came up with the idea of donating clean drinking water for every bottle of wine sold.
In 2011, my friends and I had a simple idea. We wanted to help people drink great wines at an affordable price.
We were a small group of friends trying to build our careers while living in California. We had young children, new mortgages, and the costs of making it in California. At the end of the day, there just wasn't much money left over to uncork a few good bottles of wine a month.
That's why we decided to start a site that would help people drink great wines at an affordable price. But we didn't just want to make money.
Besides making money, we wanted to do good. So we wanted this store to have a purpose. We thought – “wouldn’t it be great if we could make a difference and offer wine at an affordable price?!?” That’s when we came up with the idea of donating clean drinking water for every bottle of wine sold.
At the time, there were some really cool companies doing something similar in other industries. For example, Tom's Shoes donated a pair of shoes for every pair sold. It was an inspiration to us, so we decided to get involved in our own cause when we started the business.
So we partnered with Charity Water and came up with a way to donate clean drinking overseas chinese in usa data water for every bottle of wine sold. We were excited about our potential to make a difference while helping people drink better wine.
We had our concept and off we went.
The next thing we needed was a name. In hindsight, we probably could have come up with a better name, but we named it CellarThief.
You see, a thief is a device that a winemaker uses to take samples of wine from a barrel during the winemaking process. We thought it was a great play on words because we were also trying to offer great wines while “stealing.”
We used email marketing for e-commerce and learned valuable lessons that will be useful to every business owner and marketer. Here's our story.
In 2011, my friends and I had a simple idea. We wanted to help people drink great wines at an affordable price.
We were a small group of friends trying to build our careers while living in California. We had young children, new mortgages, and the costs of making it in California. At the end of the day, there just wasn't much money left over to uncork a few good bottles of wine a month.
That's why we decided to start a site that would help people drink great wines at an affordable price. But we didn't just want to make money.
Besides making money, we wanted to do good. So we wanted this store to have a purpose. We thought – “wouldn’t it be great if we could make a difference and offer wine at an affordable price?!?” That’s when we came up with the idea of donating clean drinking water for every bottle of wine sold.