Email marketing is one of the most important activities any brand can undertake to grow their business. However, cold emails have a bad reputation. Not only are they illegal in some circumstances, but they can also be considered spammy marketing tactics.
If you are considering using this tactic to build your business, you can check out these cold email statistics to decide whether it is a worthwhile activity or not.
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The average use of cold email
Cold emails have been used for years. However, their use is sometimes azerbaijan phone number data hidden behind more conventional forms of emailing. In this section, we look at the average usage and statistics on how they are used.
The average cold email list is over 1,300 people.
Experts suggest that cold email lists should not exceed 1,000 addresses.
Campaigns with fewer than 200 recipients achieve the best results.
74% of cold emails are sent through Gmail.
Only 5% of cold emails are sent via custom SFTP.
Cold emailing helped Alex Berman land $400,000 worth of deals in 30 days.
Cold emails helped Laura Lopuch earn 1400% more from her freelance business .
21% of a salesperson's day is spent writing emails, which is equivalent to 1 hour and 40 minutes a day.
Only 1 in 50 email campaigns uses a personalization option, either in the subject line or in the body of the message.
More than half (59%) of people prefer a cold email to being contacted without permission on LinkedIn.
1 in 4 college graduates have already used AI technology or job automation software to streamline their outreach efforts .
Cold email open rate
Open rate is the rate at which emails are opened in a campaign. It can be a good way to determine how successful a brand is with its email campaign . But what are the key statistics?
33% of recipients will open an email based on the subject line alone.
A personalized subject line will increase your open rate by 50%.
Adding multiple elements of personalization to a subject line can improve open rates by 145%.
You can improve open rates by 21% by adding a question to your text.
One cold email marketing service found that the average open rate for cold emails is 44%.
Another email marketing service found that the open rate for cold emails is 22%.
A longer subject line can help improve open rates by 24%.
Only 8% of cold email marketing campaigns have an open rate of 80% or higher.