How to Develop a Successful B2B Marketing Strategy
Posted: Sun Dec 22, 2024 10:46 am
In the world of B2B marketing, understanding the buyer journey is essential to developing a successful strategy. But in down-to-earth Netherlands, the customer journey is a little different than in other countries.
That is why Fingerspitz has conducted uk phone number research into the Dutch B2B buyer journey . In this article, we would like to share the most important insights and recommendations. This way, you will learn:
who is involved in the Decision Making Unit (DMU),
what potential customers are looking for, and
which factors are crucial for establishing a strong B2B collaboration.
Involving colleagues in decision-making
A successful B2B collaboration often has multiple stakeholders within the DMU. For example, the DMU consists of an average of 3 to 5 people. Smaller companies often have a DMU of 2 people. For larger companies, this average can increase.
Sometimes even entire departments are involved in the decision-making. That is why it is important to know who is ultimately responsible and co-responsible. But it is also smart to ask yourself how you can best approach them during the collaboration process. For example, the final decision-maker is often the director. This person mainly wants to be relieved of worries. And of course see results. How do you communicate with your direct contacts? Include them in the content and move along with those different needs.
That is why Fingerspitz has conducted uk phone number research into the Dutch B2B buyer journey . In this article, we would like to share the most important insights and recommendations. This way, you will learn:
who is involved in the Decision Making Unit (DMU),
what potential customers are looking for, and
which factors are crucial for establishing a strong B2B collaboration.
Involving colleagues in decision-making
A successful B2B collaboration often has multiple stakeholders within the DMU. For example, the DMU consists of an average of 3 to 5 people. Smaller companies often have a DMU of 2 people. For larger companies, this average can increase.
Sometimes even entire departments are involved in the decision-making. That is why it is important to know who is ultimately responsible and co-responsible. But it is also smart to ask yourself how you can best approach them during the collaboration process. For example, the final decision-maker is often the director. This person mainly wants to be relieved of worries. And of course see results. How do you communicate with your direct contacts? Include them in the content and move along with those different needs.