Color solutions
Posted: Tue Feb 11, 2025 4:11 am
A calm palette is better than a poisonous one, green is better than red. Advertising irritates many people anyway, and aggressive coloring only increases the irritation.
The best option is to use traditional color schemes:
red warns where it is dangerous;
We allow green, protect, call for life and development.
Green creatives bring more conversions — this is what statistics say. But if our product is tied to red, for example, it is about love or fire, then red is quite appropriate.
But we still recommend running push Thailand cell phone number list notifications with an aggressive palette through A/B tests.
Minimum words
The title and description are two typical text blocks for a push notification. There is no need to tell a long story about the beauty and usefulness of the offer. It is unreadable in a small square anyway. Another thing is to throw a pre-landing page and drag the interested user to your site.
Push is the main idea, supported by a couple of bright words and an expressive picture.
What techniques do we approve of in titles and descriptions?
1. Active verbs.
Download, hurry, get, win, save, create — you will agree that the imperative mood sets a certain dynamic to the overall picture. Such calls lead to the essence of the matter, invite to join something very interesting, and most importantly, encourage specific action.
2. Adjectives.
They add volumetric coloring to the motivating verb and revolve around the goal: proven, innovative, effective, premium, profitable, rare, complex, etc.
The best option is to use traditional color schemes:
red warns where it is dangerous;
We allow green, protect, call for life and development.
Green creatives bring more conversions — this is what statistics say. But if our product is tied to red, for example, it is about love or fire, then red is quite appropriate.
But we still recommend running push Thailand cell phone number list notifications with an aggressive palette through A/B tests.
Minimum words
The title and description are two typical text blocks for a push notification. There is no need to tell a long story about the beauty and usefulness of the offer. It is unreadable in a small square anyway. Another thing is to throw a pre-landing page and drag the interested user to your site.
Push is the main idea, supported by a couple of bright words and an expressive picture.
What techniques do we approve of in titles and descriptions?
1. Active verbs.
Download, hurry, get, win, save, create — you will agree that the imperative mood sets a certain dynamic to the overall picture. Such calls lead to the essence of the matter, invite to join something very interesting, and most importantly, encourage specific action.
2. Adjectives.
They add volumetric coloring to the motivating verb and revolve around the goal: proven, innovative, effective, premium, profitable, rare, complex, etc.