In the case of our example, the result would look like thi
Posted: Tue Feb 11, 2025 4:16 am
Step 2: Evaluate the right KPIs
Once you have defined the final objectives of your strategy, it will be time to choose the KPIs that you will use to perform the measurements. To do this, it is necessary to start the information gathering process.
You will need to gather all the data provided by the platforms on which your brand is present, such as Facebook, Twitter, Google Ads, YouTube, Instagram or Pinterest. From there, you can establish a strategy and action plan, always following the SMART criteria.
For example: let's say you want to achieve a goal through a social media strategy. Your goal is to reach over 1,000 followers on Twitter within a two-month period. In this case, the Twitter metrics you should focus on are:
The total number of your followers.
How many new followers your account has per day, per week and per month.
What is your account's TFF ratio ( Twitter Following Follower Ratio), that is, the relationship between the number of followers and those followed by a user.
The number of impressions.
The number of mentions on your account.
The number of retweets of your posts.
The number of clicks on links in your account.
The amount of responses.
The number of lists your account is on.
Having the what and the how, we can move on to the third step.
Step 3: Select the KPIs
While this step may seem similar to the previous one, it is not. In step number 2, all the available metrics are analyzed to be taken into account. However, in step 3, what we do is discard the indicators that will not help us measure the results according to our objectives and select the KPIs that best fit them.
From all the metrics we find in the information collected from Google and social networks, you must select the KPI candidates. To do this, you must determine which ones will tell you the exact results you want to find out.
Continuing with the example of the goal of reaching over a thousand followers within a two-month period on Twitter, we need to go back to the list of KPIs from step 2 and ask ourselves, yes or no: is this indicator capable of telling me whether I am meeting my goal?
The total number of your followers. YES
How many new followers your account has per day, per week and per month. YES
What is your account's TFF ratio ( Twitter Following Follower Ratio), that is, indonesia telegram data the relationship between the number of followers and those followed by a user.
The number of impressions. NO
The number of mentions on your account. NO
The number of retweets of your posts. NO
The number of clicks on links in your account. NO
The amount of answers. NO
The number of lists your account is on. NO
So the KPIs that will tell us if we are achieving the goal of getting that number of followers after two months are going to be the total number of followers and the number of new followers. Choosing those two metrics is enough to obtain the positive difference between old and new followers.
A very common mistake is to select too many indicators that, although related to the objective, are not decisive in evaluating the final result. An effective KPI is one that only analyzes whether the previously established goal was reached or not.
Once you have defined the final objectives of your strategy, it will be time to choose the KPIs that you will use to perform the measurements. To do this, it is necessary to start the information gathering process.
You will need to gather all the data provided by the platforms on which your brand is present, such as Facebook, Twitter, Google Ads, YouTube, Instagram or Pinterest. From there, you can establish a strategy and action plan, always following the SMART criteria.
For example: let's say you want to achieve a goal through a social media strategy. Your goal is to reach over 1,000 followers on Twitter within a two-month period. In this case, the Twitter metrics you should focus on are:
The total number of your followers.
How many new followers your account has per day, per week and per month.
What is your account's TFF ratio ( Twitter Following Follower Ratio), that is, the relationship between the number of followers and those followed by a user.
The number of impressions.
The number of mentions on your account.
The number of retweets of your posts.
The number of clicks on links in your account.
The amount of responses.
The number of lists your account is on.
Having the what and the how, we can move on to the third step.
Step 3: Select the KPIs
While this step may seem similar to the previous one, it is not. In step number 2, all the available metrics are analyzed to be taken into account. However, in step 3, what we do is discard the indicators that will not help us measure the results according to our objectives and select the KPIs that best fit them.
From all the metrics we find in the information collected from Google and social networks, you must select the KPI candidates. To do this, you must determine which ones will tell you the exact results you want to find out.
Continuing with the example of the goal of reaching over a thousand followers within a two-month period on Twitter, we need to go back to the list of KPIs from step 2 and ask ourselves, yes or no: is this indicator capable of telling me whether I am meeting my goal?
The total number of your followers. YES
How many new followers your account has per day, per week and per month. YES
What is your account's TFF ratio ( Twitter Following Follower Ratio), that is, indonesia telegram data the relationship between the number of followers and those followed by a user.
The number of impressions. NO
The number of mentions on your account. NO
The number of retweets of your posts. NO
The number of clicks on links in your account. NO
The amount of answers. NO
The number of lists your account is on. NO
So the KPIs that will tell us if we are achieving the goal of getting that number of followers after two months are going to be the total number of followers and the number of new followers. Choosing those two metrics is enough to obtain the positive difference between old and new followers.
A very common mistake is to select too many indicators that, although related to the objective, are not decisive in evaluating the final result. An effective KPI is one that only analyzes whether the previously established goal was reached or not.