User behavior on social networks
Posted: Tue Feb 11, 2025 4:44 am
You've probably heard more than once that using Instagram is not suitable for B2B businesses or that Twitter is a network for staying informed.
Not to mention the classic " Facebook is for parents "!
The reality is that user behavior is different across social networks and patterns are neither unique nor easy to interpret.
Beyond the obvious differences between visual and informational social networks, I am going to try to break down in broad terms how users behave on social networks and what we can learn as marketing professionals.
To do this, I will use an analysis carried out by Hubspot and the University of Virginia.
Classification of behavior
The first and most striking thing is the classification of canada phone number list behaviors: connect, integrate, communicate, discover and act.
Social Media Users - Behavior
This is a very clever classification that you will surely recognize from your favorite social network.
In addition to the behavior of social media users, the aforementioned study classifies the topics that we usually find on social media.
Be careful, because we are talking about brand content, not content from individual users.
In this figure you can see the content classification created by Hubspot.
Social media users - types of content
Using this content classification, the University of Virginia team tested a variety of posts to understand what worked best.
The results of the study are, to say the least, curious.
According to Hubspot and the University of Virginia, people not only prefer different types of content based on what led them to use each platform, but their response depends on many things.
In the table below you will find a very comprehensive summary of the study's conclusions.
Not to mention the classic " Facebook is for parents "!
The reality is that user behavior is different across social networks and patterns are neither unique nor easy to interpret.
Beyond the obvious differences between visual and informational social networks, I am going to try to break down in broad terms how users behave on social networks and what we can learn as marketing professionals.
To do this, I will use an analysis carried out by Hubspot and the University of Virginia.
Classification of behavior
The first and most striking thing is the classification of canada phone number list behaviors: connect, integrate, communicate, discover and act.
Social Media Users - Behavior
This is a very clever classification that you will surely recognize from your favorite social network.
In addition to the behavior of social media users, the aforementioned study classifies the topics that we usually find on social media.
Be careful, because we are talking about brand content, not content from individual users.
In this figure you can see the content classification created by Hubspot.
Social media users - types of content
Using this content classification, the University of Virginia team tested a variety of posts to understand what worked best.
The results of the study are, to say the least, curious.
According to Hubspot and the University of Virginia, people not only prefer different types of content based on what led them to use each platform, but their response depends on many things.
In the table below you will find a very comprehensive summary of the study's conclusions.