Quantitative data practically reflects
Posted: Tue Feb 11, 2025 4:58 am
The effectiveness of the advertising campaign as a whole. They show how effective and useful it is. Based on the findings, weak points in customer service are identified, and a further program for service optimization is built. Together, these efforts again work for the prestige of the brand, the authority of the company, and the development of loyal consumer attitudes.
Qualitative data
Not all information can be US cell phone number list displayed in numbers and figures.
For example, the following are of great importance:
reviews about the work of the site, store, quality of goods or services;
assessment of the level of service (efficiency, friendliness, friendliness of managers);
opinions about the range;
suggestions for improving the delivery service.
Information of this kind requires a lot of effort to collect and classify. But they are irreplaceable for drawing up an objective state of affairs in the company. Sometimes customer comments contain rational points and are really useful. They can and should be used as a guide.
Qualitative data
Not all information can be US cell phone number list displayed in numbers and figures.
For example, the following are of great importance:
reviews about the work of the site, store, quality of goods or services;
assessment of the level of service (efficiency, friendliness, friendliness of managers);
opinions about the range;
suggestions for improving the delivery service.
Information of this kind requires a lot of effort to collect and classify. But they are irreplaceable for drawing up an objective state of affairs in the company. Sometimes customer comments contain rational points and are really useful. They can and should be used as a guide.