The power of consent in your subscription list
Posted: Tue Feb 11, 2025 5:31 am
Furthermore, where the controller plans to further process personal data for a purpose other than that for which the personal data were collected, the controller shall, prior to such further processing , provide the data subject with information about that other purpose and any additional information relevant to that purpose pursuant to paragraph 2.
The safest and most transparent way to provide information is through the layered system, that is, providing basic information in the first instance, right at the time of requesting it, and expanding on that information through a link to your privacy policy.
The second key element in a legal subscriber list is consent.
In any marketing strategy that aims to avoid the Chernobyl effect, consent will be the key piece that will prevent your list from being contaminated.
It's not something to be afraid of.
On the contrary, consent is nothing more than the permission marketing that so many gurus have defended and defend as a fundamental factor in the success of any loyalty and conversion campaign.
You can ask Seth Godin himself , who argues that permission marketing germany phone number list is expected, personal and relevant and that this generates substantial advantages in any campaign :
Expected: People want to hear from us.
Personal : Messages are directly related to the individual customer.
Relevant : Marketing is related to something the prospect is interested in.
But not just any consent is valid; for example, consent obtained tacitly or by omission is not valid, and this means reviewing all your forms and ensuring that they include a valid way of obtaining consent.
The GDPR in its point 32 specifically states that: “consent must be given by means of a clear affirmative act reflecting a manifestation of the free, specific, informed and unequivocal will of the interested party to accept the processing of personal data that concerns him or her.”
Therefore, for this consent to be valid, it must meet several requirements:
It must be free : it cannot be conditioned or coerced. For example: "if you do not accept, you cannot browse" or "you will only receive discounts if you accept.
The safest and most transparent way to provide information is through the layered system, that is, providing basic information in the first instance, right at the time of requesting it, and expanding on that information through a link to your privacy policy.
The second key element in a legal subscriber list is consent.
In any marketing strategy that aims to avoid the Chernobyl effect, consent will be the key piece that will prevent your list from being contaminated.
It's not something to be afraid of.
On the contrary, consent is nothing more than the permission marketing that so many gurus have defended and defend as a fundamental factor in the success of any loyalty and conversion campaign.
You can ask Seth Godin himself , who argues that permission marketing germany phone number list is expected, personal and relevant and that this generates substantial advantages in any campaign :
Expected: People want to hear from us.
Personal : Messages are directly related to the individual customer.
Relevant : Marketing is related to something the prospect is interested in.
But not just any consent is valid; for example, consent obtained tacitly or by omission is not valid, and this means reviewing all your forms and ensuring that they include a valid way of obtaining consent.
The GDPR in its point 32 specifically states that: “consent must be given by means of a clear affirmative act reflecting a manifestation of the free, specific, informed and unequivocal will of the interested party to accept the processing of personal data that concerns him or her.”
Therefore, for this consent to be valid, it must meet several requirements:
It must be free : it cannot be conditioned or coerced. For example: "if you do not accept, you cannot browse" or "you will only receive discounts if you accept.