How do German companies go about their software search? Our study results
Posted: Tue Feb 11, 2025 6:01 am
Alt image: Quote from Georgios Pavlakoudis on the introduction of a CRM system
Before we hear more from Georgios about the software introduction, we first want to look at how you can find the right CRM software and we take a look at the latest study results on software search in German companies.
How do you find the right CRM system?
The first step is to determine the specific requirements of your company. This will tell you which functions your CRM system needs to meet these requirements: Do you just need a simple contact directory, do you need more in-depth functions for sales, what marketing campaigns do you want to carry out with the software, etc.? Companies are advised to involve employees early on in the software selection process so that they can share their views and the acceptance of the software is higher later.
In addition to the required functions, you should also pay attention to other attributes: For example, if you use other software in the company, you should make sure that the new CRM software can be easily integrated into your existing software. Is a system that can be used in German or where customer service is available in Germany important to you? Some companies also prefer CRM software from Germany to ensure that German data protection standards are adhered to.
If your company comes from a specific industry, you can use a special CRM system that is optimized for the industry requirement. For example, there is CRM for healthcare , CRM software for construction companies , CRM software for insurance, etc.
In a recent survey, we asked companies in Germany what information they consider most important when selecting software. In the graphic below, you can see the most frequently cited answers.
Introduction of CRM system: Which factors are decisive when searching for software?
The provider's website is the most frequently mentioned source of russia telegram data information when searching. Trial versions and demos are also mentioned relatively frequently. 24% of the companies surveyed say they read user reviews. These help to make a more informed decision, as the opinion of many users of the software is taken into account in the decision.
We also wanted to know how many software providers are shortlisted when looking for the right software.
How companies approach software search
83% of companies make a list of 2-5 software options to research before purchasing. Once you have a list of your 2-5 favorites, it helps to test them before launching to see if you like the user design and find the software easy to use. If a free trial isn't available, you can also schedule a product demo and have them walk you through the tool.
How did Evolvet go about finding software?
Evolvet told us that they tested more than twenty platforms within about three months, which they discovered via search engines and specialized platforms such as Capterra. To do an initial pre-sorting, they first compared the range of functions as found on the application's website with their list of requirements. In the second step, they then used the test version of the respective platforms for their revision and integrated them into their daily work using the greenfield method and in parallel operation.
Before we hear more from Georgios about the software introduction, we first want to look at how you can find the right CRM software and we take a look at the latest study results on software search in German companies.
How do you find the right CRM system?
The first step is to determine the specific requirements of your company. This will tell you which functions your CRM system needs to meet these requirements: Do you just need a simple contact directory, do you need more in-depth functions for sales, what marketing campaigns do you want to carry out with the software, etc.? Companies are advised to involve employees early on in the software selection process so that they can share their views and the acceptance of the software is higher later.
In addition to the required functions, you should also pay attention to other attributes: For example, if you use other software in the company, you should make sure that the new CRM software can be easily integrated into your existing software. Is a system that can be used in German or where customer service is available in Germany important to you? Some companies also prefer CRM software from Germany to ensure that German data protection standards are adhered to.
If your company comes from a specific industry, you can use a special CRM system that is optimized for the industry requirement. For example, there is CRM for healthcare , CRM software for construction companies , CRM software for insurance, etc.
In a recent survey, we asked companies in Germany what information they consider most important when selecting software. In the graphic below, you can see the most frequently cited answers.
Introduction of CRM system: Which factors are decisive when searching for software?
The provider's website is the most frequently mentioned source of russia telegram data information when searching. Trial versions and demos are also mentioned relatively frequently. 24% of the companies surveyed say they read user reviews. These help to make a more informed decision, as the opinion of many users of the software is taken into account in the decision.
We also wanted to know how many software providers are shortlisted when looking for the right software.
How companies approach software search
83% of companies make a list of 2-5 software options to research before purchasing. Once you have a list of your 2-5 favorites, it helps to test them before launching to see if you like the user design and find the software easy to use. If a free trial isn't available, you can also schedule a product demo and have them walk you through the tool.
How did Evolvet go about finding software?
Evolvet told us that they tested more than twenty platforms within about three months, which they discovered via search engines and specialized platforms such as Capterra. To do an initial pre-sorting, they first compared the range of functions as found on the application's website with their list of requirements. In the second step, they then used the test version of the respective platforms for their revision and integrated them into their daily work using the greenfield method and in parallel operation.