Apply on-page optimization strategies.
Posted: Tue Feb 11, 2025 7:25 am
By the end of the class, you will be familiar with the most valuable features of Moz Keyword Explorer and how to organize lists to help you identify and target the best keywords for your stakeholders.
For many websites, you can get quick wins simply by optimizing page attributes that target strategic keywords. As much as search has advanced in recent years, we still operate primarily in a world belarus number data the text on a page determines the value of that page. This course provides an overview of these attributes and their relative importance.
You will have a clear understanding of how to use site crawling and page optimization tools to begin identifying, prioritizing, and optimizing pages based on the keyword strategy you learned in the previous class. One of the challenges our students often face is that they jump into optimization too quickly without defining their strategy. This class will show how strategy and execution fit together.
4. Create an effective link strategy
Link building is another practice that, as an agency marketer, I found difficult to measure. Many articles describe the importance of relevant links in relation to ranking, or hacks that produce a particular result for a page, but not how to create a repeatable process.
For many websites, you can get quick wins simply by optimizing page attributes that target strategic keywords. As much as search has advanced in recent years, we still operate primarily in a world belarus number data the text on a page determines the value of that page. This course provides an overview of these attributes and their relative importance.
You will have a clear understanding of how to use site crawling and page optimization tools to begin identifying, prioritizing, and optimizing pages based on the keyword strategy you learned in the previous class. One of the challenges our students often face is that they jump into optimization too quickly without defining their strategy. This class will show how strategy and execution fit together.
4. Create an effective link strategy
Link building is another practice that, as an agency marketer, I found difficult to measure. Many articles describe the importance of relevant links in relation to ranking, or hacks that produce a particular result for a page, but not how to create a repeatable process.