Keep an upbeat tone in these emails
Posted: Tue Feb 11, 2025 8:27 am
This type of email campaign is designed to entice consumers to buy your product or service. The first email can address a problem or two, and the second email can discuss a key benefit of your product or service.
Follow up in subsequent emails by describing additional benefits, sharing valuable information, and even explaining case studies. In your final email, offer a coupon or other deal that your subscribers can’t miss.
Inspirational/non-activity emails
Salespeople sometimes feel like cheerleaders. There's no gentler way to put it.
You may need to pull out the pom poms and bullhorns to bring back people who haven't been cash app database active on your emails lately. Maybe they're deleting your unread emails or failing to click through.
Either way, use wit and humor to re-engage your prospects. You can also ask them to unsubscribe if they’re no longer interested. That’s okay. You don’t want to ruin your reputation with annoying people who don’t want to hear from you.
But the point here is to get your prospects excited about your brand again. You can mention your latest Instagram activity or invite your prospects to respond with questions or concerns.
Be open to user humor and, if appropriate, offer a “Welcome Back” coupon or other incentive.
Complete task/almost completed emails
This type of drip email campaign is highly effective when used before an event, such as a live webinar. You want to stoke the fire and get your prospects excited. The finish line is almost here!
Send weekly emails to remind your prospects of upcoming events. Add a few teasers to whet their appetite for the information you’ll share.
Keep these emails very short. They're like calendar reminders but with more personality. If you want to use images, consider a countdown timer.
What-is-next emails
Let’s say you’re three months away from launching a big product. You’re understandably excited, so why not share some of that excitement with your customers?
Run an email campaign in preparation for your product launch. Send insider information, behind-the-scenes images, and other information to get them excited .
Make them feel like they are part of the process. You can direct them to polls or surveys and let them give their two cents on your decision.
Follow up in subsequent emails by describing additional benefits, sharing valuable information, and even explaining case studies. In your final email, offer a coupon or other deal that your subscribers can’t miss.
Inspirational/non-activity emails
Salespeople sometimes feel like cheerleaders. There's no gentler way to put it.
You may need to pull out the pom poms and bullhorns to bring back people who haven't been cash app database active on your emails lately. Maybe they're deleting your unread emails or failing to click through.
Either way, use wit and humor to re-engage your prospects. You can also ask them to unsubscribe if they’re no longer interested. That’s okay. You don’t want to ruin your reputation with annoying people who don’t want to hear from you.
But the point here is to get your prospects excited about your brand again. You can mention your latest Instagram activity or invite your prospects to respond with questions or concerns.
Be open to user humor and, if appropriate, offer a “Welcome Back” coupon or other incentive.
Complete task/almost completed emails
This type of drip email campaign is highly effective when used before an event, such as a live webinar. You want to stoke the fire and get your prospects excited. The finish line is almost here!
Send weekly emails to remind your prospects of upcoming events. Add a few teasers to whet their appetite for the information you’ll share.
Keep these emails very short. They're like calendar reminders but with more personality. If you want to use images, consider a countdown timer.
What-is-next emails
Let’s say you’re three months away from launching a big product. You’re understandably excited, so why not share some of that excitement with your customers?
Run an email campaign in preparation for your product launch. Send insider information, behind-the-scenes images, and other information to get them excited .
Make them feel like they are part of the process. You can direct them to polls or surveys and let them give their two cents on your decision.