What can we expect to happen?
Posted: Tue Feb 11, 2025 9:27 am
See what I mean by noise? And I'm saying this is an exceptionally clear cut case. We created nine creative pieces for this client over a two-year period, with link acquisition as one of the goals. We've talked about the campaign as a whole here before . There's one that stands out in both graphs, even though it's the one that launched in March 2018.
This gives us a rare, valuable opportunity to see which other metrics, which may have direct business value, had significant changes around that time.
The theory is simple: links are part of Google’s bulgaria number data , and so more links to a site means better rankings. However, the reality is more complicated – in our experience, creative snippets as link-building assets result in two types of links:
Links to the creative piece, which in turn, usually, links to the site's homepage
Direct links to the client's site homepage - such as "Research by the client (client.com) indicates that..."
The interesting thing here is that for many sites the homepage is not the primary landing page. I’ve written before about how it’s nearly impossible to have a good mental model for internal link equity flow, which makes the actual impact of a snippet on primary pages certainly not zero, but otherwise difficult to predict. On the same topic, .
Similarly, we also know that the complexities of PageRank are only part of the unknown complexities of Google's ranking algorithm itself, meaning we can't guarantee that adding links will always move the needle. I recently .
This gives us a rare, valuable opportunity to see which other metrics, which may have direct business value, had significant changes around that time.
The theory is simple: links are part of Google’s bulgaria number data , and so more links to a site means better rankings. However, the reality is more complicated – in our experience, creative snippets as link-building assets result in two types of links:
Links to the creative piece, which in turn, usually, links to the site's homepage
Direct links to the client's site homepage - such as "Research by the client (client.com) indicates that..."
The interesting thing here is that for many sites the homepage is not the primary landing page. I’ve written before about how it’s nearly impossible to have a good mental model for internal link equity flow, which makes the actual impact of a snippet on primary pages certainly not zero, but otherwise difficult to predict. On the same topic, .
Similarly, we also know that the complexities of PageRank are only part of the unknown complexities of Google's ranking algorithm itself, meaning we can't guarantee that adding links will always move the needle. I recently .