Leadworx Growth Interview with Naman Bhutani
Posted: Mon Dec 23, 2024 3:34 am
How many people are on the team right now?
We are currently a team of 8 people.
2 Co-
Founders 2 Developers 1
Designer
1 Sales Specialist
1 Sales Intern
1 Marketing Manager
What are you based on? Los Angeles, California
Have you raised money? Not yet.
We are currently Boostrapped and have primarily invested our money into improving the quality of our product (Leadworx) and the database that supports Leadworx.
We are now starting to invest money into our marketing efforts.
Can you tell us what Leadworx is and how it makes money?
Leadworx is an inbound lead generation platform that tracks your website visitors and can determine with great accuracy which company the visitor is coming from. We pass those names on to you in our dashboard and in our daily emails, along with information like the company size, its industry, email address, location, etc. We will soon be adding Leadworx contact, where we can give you contact information of people who work with those companies and many more superpowers like retargeting capabilities, etc.
We just launched our premium plans 2 days ago and that includes detailed insights into your visitor analytics and a few more features. Our main ways to make money would be through our premium plans and Leadworx Contacts (which we will soon add to Leadworx).
Leadworx Home Page
Leadworx Home Page
How did you come up with this idea?
Leadworx helps automate the lead generation process in a fast-paced market where B2B buyers’ behavior and purchasing patterns are changing rapidly and businesses struggle to find relevant leads to pursue.
The co-founders of Leadworx have a combined experience of over 35 years in the B2B industry and their last exit was with Symantec for around $150 million. While they have been working on multiple products for B2B, they themselves faced many challenges in identifying who has interest in their business and selecting sales-ready leads.
Instead, many founders/marketers face the same challenges. Leadworx was created to make this process easier and simpler and to provide you with sales-ready leads all year round, with a much higher chance of conversion since these people already know about your business.
How long did you work on it before launching it? When did you see your first dollar?
We have been working on the database that supports Leadworx for the past 3 years and finally spent about 4 months building a solid product, which was opened to the market in June 2017.
We got our first dollar about 2 days ago, as soon as we launched our premium plan, but adding 4000 free active users is an equal gain for us, so far.
Who are your customers? What is their target market?
Our main clientele are software companies and agencies, but we serve any and all companies in the B2B industry.
Are you profitable? If not, when do you think you will get there?
Not currently.
We recently launched our premium plan (just 2 days ago) and we already have a dozen paying customers and we expect to acquire thousands more in the coming months.
Starting point MRR : $0
MRR today: $1100
MRR after 6 months ( planned ): $50,000
MRR after 12 months ( planned ) : $150,000
Number of test users: 3,986
Number of paying customers: 13
ARPU: $90
Beat: Expecting a turnover of around 15%-30%
How did you get your first 100 clients?
LUCK! Just kidding, we tried A LOT of mexican phone numbers things that helped us acquire 1,000 leads within 7 days of our launch.
To point out the top 4:
- PR
- Mass email marketing
- Affiliating with local agencies
- Facebook ads and interactions.
What are the top 2-3 distribution channels that work best for you? Which channel didn't work for you?
The top distribution channels that worked for us will be: - Affiliate
Marketing , and - Facebook
We are currently a team of 8 people.
2 Co-
Founders 2 Developers 1
Designer
1 Sales Specialist
1 Sales Intern
1 Marketing Manager
What are you based on? Los Angeles, California
Have you raised money? Not yet.
We are currently Boostrapped and have primarily invested our money into improving the quality of our product (Leadworx) and the database that supports Leadworx.
We are now starting to invest money into our marketing efforts.
Can you tell us what Leadworx is and how it makes money?
Leadworx is an inbound lead generation platform that tracks your website visitors and can determine with great accuracy which company the visitor is coming from. We pass those names on to you in our dashboard and in our daily emails, along with information like the company size, its industry, email address, location, etc. We will soon be adding Leadworx contact, where we can give you contact information of people who work with those companies and many more superpowers like retargeting capabilities, etc.
We just launched our premium plans 2 days ago and that includes detailed insights into your visitor analytics and a few more features. Our main ways to make money would be through our premium plans and Leadworx Contacts (which we will soon add to Leadworx).
Leadworx Home Page
Leadworx Home Page
How did you come up with this idea?
Leadworx helps automate the lead generation process in a fast-paced market where B2B buyers’ behavior and purchasing patterns are changing rapidly and businesses struggle to find relevant leads to pursue.
The co-founders of Leadworx have a combined experience of over 35 years in the B2B industry and their last exit was with Symantec for around $150 million. While they have been working on multiple products for B2B, they themselves faced many challenges in identifying who has interest in their business and selecting sales-ready leads.
Instead, many founders/marketers face the same challenges. Leadworx was created to make this process easier and simpler and to provide you with sales-ready leads all year round, with a much higher chance of conversion since these people already know about your business.
How long did you work on it before launching it? When did you see your first dollar?
We have been working on the database that supports Leadworx for the past 3 years and finally spent about 4 months building a solid product, which was opened to the market in June 2017.
We got our first dollar about 2 days ago, as soon as we launched our premium plan, but adding 4000 free active users is an equal gain for us, so far.
Who are your customers? What is their target market?
Our main clientele are software companies and agencies, but we serve any and all companies in the B2B industry.
Are you profitable? If not, when do you think you will get there?
Not currently.
We recently launched our premium plan (just 2 days ago) and we already have a dozen paying customers and we expect to acquire thousands more in the coming months.
Starting point MRR : $0
MRR today: $1100
MRR after 6 months ( planned ): $50,000
MRR after 12 months ( planned ) : $150,000
Number of test users: 3,986
Number of paying customers: 13
ARPU: $90
Beat: Expecting a turnover of around 15%-30%
How did you get your first 100 clients?
LUCK! Just kidding, we tried A LOT of mexican phone numbers things that helped us acquire 1,000 leads within 7 days of our launch.
To point out the top 4:
- PR
- Mass email marketing
- Affiliating with local agencies
- Facebook ads and interactions.
What are the top 2-3 distribution channels that work best for you? Which channel didn't work for you?
The top distribution channels that worked for us will be: - Affiliate
Marketing , and - Facebook