Experiment with different catchy items to find the best one for your brand
Posted: Tue Feb 11, 2025 10:13 am
The subject line should be clear and concise, ideally less than 50 characters. Even if it is short, it should be catchy and give the subscriber a sense of what the entire message is about. For example, “ We have a limited time offer for you!”
When writing a subject line , you can create a sense of urgency. Make your subscribers want to read your post. You can do this with personalization, questions, or even emoticons. For example, Are you interested in getting xxx at 10% off?
5. Mobile optimization
Most people who read your emails will likely do so from a mobile design. According to a study , the number of mobile users is projected to increase to around 7.41 billion by 2024.
That’s why it’s important to take mobile optimization seriously when running email campaigns. Use responsive ios database design techniques when creating email sequences to make your messages readable and engaging.
Use high-quality images, clear CTAs , and a clear visual hierarchy. Optimize your emails for mobile with bullet points, headings, and other elements.
Finally, since most of your subscribers will likely see your emails on mobile, you should keep your emails concise.
6. Create a plan
Your subscribers need to know when to expect your emails. So, you should stick to a consistent schedule. Depending on the order of your emails (we’ll explain the types of email marketing campaigns later in this post), create a plan.
The schedule can be daily, weekly, monthly, or any other customized schedule that works. Also create a plan for follow-up emails.
For example, subscribers who haven't responded to a call to action can receive a follow-up email based on a consistent schedule.
7. Measure your performance
The good thing about email marketing campaigns is that you can easily analyze your performance to know what is working and what is not.
When running email marketing campaigns, measure metrics like bounce rate, click-through rate, conversion rate, sales, and more.
Hellobar helps you track and analyze the performance of your campaigns and how you can improve them.
Then you can run A/B tests to help you improve your email campaigns using the measured results.
When writing a subject line , you can create a sense of urgency. Make your subscribers want to read your post. You can do this with personalization, questions, or even emoticons. For example, Are you interested in getting xxx at 10% off?
5. Mobile optimization
Most people who read your emails will likely do so from a mobile design. According to a study , the number of mobile users is projected to increase to around 7.41 billion by 2024.
That’s why it’s important to take mobile optimization seriously when running email campaigns. Use responsive ios database design techniques when creating email sequences to make your messages readable and engaging.
Use high-quality images, clear CTAs , and a clear visual hierarchy. Optimize your emails for mobile with bullet points, headings, and other elements.
Finally, since most of your subscribers will likely see your emails on mobile, you should keep your emails concise.
6. Create a plan
Your subscribers need to know when to expect your emails. So, you should stick to a consistent schedule. Depending on the order of your emails (we’ll explain the types of email marketing campaigns later in this post), create a plan.
The schedule can be daily, weekly, monthly, or any other customized schedule that works. Also create a plan for follow-up emails.
For example, subscribers who haven't responded to a call to action can receive a follow-up email based on a consistent schedule.
7. Measure your performance
The good thing about email marketing campaigns is that you can easily analyze your performance to know what is working and what is not.
When running email marketing campaigns, measure metrics like bounce rate, click-through rate, conversion rate, sales, and more.
Hellobar helps you track and analyze the performance of your campaigns and how you can improve them.
Then you can run A/B tests to help you improve your email campaigns using the measured results.