Optimize the loading speed of the exit-intent popup
Posted: Tue Feb 11, 2025 10:22 am
Instead of saying, “I want discounts,” we say, “Send me free discounts!” That’s a big change because it uses a verb that puts the burden on me, the marketer, to do the hard work .
7. Make your call-to-action pop-up impossible to miss
Contrast is essential when creating calls to action. You want them to pop – pardon the pun – on the screen.
Use colors, drop shadows, display fonts, and other visual elements to make your CTA stand out. The more it shines, the more clicks you’ll get.
8. Help your visitors decide with 2 options: An awesome option and an obviously not-so-great option
A little psychology goes a long way. Everyone knows that the button on the exit intent pop-up isn't really a life choice. But you'd be surprised how well this trick works.
Present your audience with an amazing opportunity – for example, a lead magnet that promises to solve a big problem.
But don't stop there. Offer them another option. Maybe one that makes them uncomfortable.
9. Use a sense of scarcity and/or urgency in exit intent pop-ups
Another psychological tactic that works exceptionally well is scarcity and urgency. If people are afraid of missing out on a great opportunity, they are more likely to click. You can use a countdown timer to create this sense of urgency.
For example, let's say you're hosting a webinar in two weeks. You offer free registration, but only for 48 hours. People will want to register now rather than miss out on the free entry opportunity and regret it later.
10. Leverage seasonal and trending themes in exit intent pop-ups
You can increase engagement and relevance by aligning your exit-intent pop-up with current events, seasons, or popular topics. This strategy keeps your offers fresh and relevant, potentially increasing their appeal to visitors.
How do you do it?
Create a calendar of seasonal events, holidays, and industry-specific occasions relevant to your business. Then design pop-up campaigns around these themes. For example:
During tax season, an accounting software company might use a checkout pop-up that offers a free tax preparation checklist or a Small Business Invoice Template .
A fitness equipment retailer could create New Year's resolution-themed pop-ups in January, focusing on health goals.
You can also spot current trends or viral topics. Monitor social media and news feeds for topics truemoney database that resonate with your audience. Then quickly create pop-ups that reference those trends in a relevant way.
For example, if a popular TV show is popular, a fashion e-commerce website can create a pop-up with clothing inspired by the show's characters.
A slow-loading popup can be as bad as no popup at all. If an exit-intent popup takes too long to appear, your visitor may already be gone. Aim for a load time of less than a second. This will ensure that your message grabs the visitor’s attention before they leave.
To speed up your popup, compress any images you use. Minimize the use of complex animations or effects. Also consider preloading the popup when the page loads so it's ready to display immediately upon launch.
Speaking of speed, another way to make an exit intent popup more effective is to delay the display of the “X” (exit button) by 2 or 3 seconds.
Many people subconsciously cancel pop-ups the moment they appear. Delaying the cancel button for a very short period of time can stop this reflexive response and make visitors pay more attention.
7. Make your call-to-action pop-up impossible to miss
Contrast is essential when creating calls to action. You want them to pop – pardon the pun – on the screen.
Use colors, drop shadows, display fonts, and other visual elements to make your CTA stand out. The more it shines, the more clicks you’ll get.
8. Help your visitors decide with 2 options: An awesome option and an obviously not-so-great option
A little psychology goes a long way. Everyone knows that the button on the exit intent pop-up isn't really a life choice. But you'd be surprised how well this trick works.
Present your audience with an amazing opportunity – for example, a lead magnet that promises to solve a big problem.
But don't stop there. Offer them another option. Maybe one that makes them uncomfortable.
9. Use a sense of scarcity and/or urgency in exit intent pop-ups
Another psychological tactic that works exceptionally well is scarcity and urgency. If people are afraid of missing out on a great opportunity, they are more likely to click. You can use a countdown timer to create this sense of urgency.
For example, let's say you're hosting a webinar in two weeks. You offer free registration, but only for 48 hours. People will want to register now rather than miss out on the free entry opportunity and regret it later.
10. Leverage seasonal and trending themes in exit intent pop-ups
You can increase engagement and relevance by aligning your exit-intent pop-up with current events, seasons, or popular topics. This strategy keeps your offers fresh and relevant, potentially increasing their appeal to visitors.
How do you do it?
Create a calendar of seasonal events, holidays, and industry-specific occasions relevant to your business. Then design pop-up campaigns around these themes. For example:
During tax season, an accounting software company might use a checkout pop-up that offers a free tax preparation checklist or a Small Business Invoice Template .
A fitness equipment retailer could create New Year's resolution-themed pop-ups in January, focusing on health goals.
You can also spot current trends or viral topics. Monitor social media and news feeds for topics truemoney database that resonate with your audience. Then quickly create pop-ups that reference those trends in a relevant way.
For example, if a popular TV show is popular, a fashion e-commerce website can create a pop-up with clothing inspired by the show's characters.
A slow-loading popup can be as bad as no popup at all. If an exit-intent popup takes too long to appear, your visitor may already be gone. Aim for a load time of less than a second. This will ensure that your message grabs the visitor’s attention before they leave.
To speed up your popup, compress any images you use. Minimize the use of complex animations or effects. Also consider preloading the popup when the page loads so it's ready to display immediately upon launch.
Speaking of speed, another way to make an exit intent popup more effective is to delay the display of the “X” (exit button) by 2 or 3 seconds.
Many people subconsciously cancel pop-ups the moment they appear. Delaying the cancel button for a very short period of time can stop this reflexive response and make visitors pay more attention.