The return on marketing investment is a relative value and

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The amount of your marketing costs also determines the marketing return on investment. While classic outbound marketing measures such as TV/print productions tend to be short-lived, inbound marketing content always aims to be sustainable, reusable and long-lasting. In addition, a blog initially costs nothing and a Twitter account is also free. Both can lead thousands of visitors to your website. This means that the ROMI of inbound measures is usually significantly higher.

describes the relationship between costs and success loan database of a marketing measure. The higher the ROMI , the better - because it shows the factor by which your marketing budget has increased.

Example
An IT company specializing in data security wants to attract more customers. They write five blog posts about cybersecurity. Each post contains a tracking URL that points to a landing page where potential customers can request a free security consultation.

To write five blog articles, the company spends 900 euros on paying employees and 100 euros on advertising.

The posts generate 8 leads - 4 of which become customers. The company earns an average of 2,000 euros per customer.