AB Data

To better understand this full value, we wanted to look at the long-term accumulation of the two types of links we report on:

Direct links from publishers to our client's content on their domain
Secondary links that link to a story written by the publisher about our client's content.
While direct links are the most important, thailand number data secondary links often provide significant additional pass-through authority and can often be reclaimed through additional outreach and converted into direct do-follow links (something we have a team dedicated to doing at Fractl).

Below is an idea of how our content promotion process works:



So how do direct links and secondary links accumulate over time?
To understand this, we conducted a full audit of four successful campaigns from 2015 and 2016 to date. The collection over a few years gave us an initial benchmark for how links accumulate over time for general interest content that is relatively evergreen.



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