Here are 40 sales promotion ideas you can start using today:
Product-based promotions
Product promotions are pretty simple – it’s about making your products feel extra special. Whether you’re throwing a giveaway, bundling things together, or creating a limited-time offer, the goal is to grab attention and get people to click “buy.” It’s also great for moving old inventory or just giving your customers a reason to get excited. The key is to know what actually makes people care. Not every promo is right for everyone, so you need to be smart about what your audience really wants. These strategies make for great sales ideas.
Free gift with purchase
People love free stuff. Plain and simple. Throwing in a little extra can make a purchase feel like more moj database of a deal. Plus, it's a sneaky way to introduce customers to products they may not have considered before.
Example:
ActiveSkin gives away a free gel mask when you spend over $50. It’s not a huge giveaway, but it’s enough to make people want to spend a little more. It also gets their other products in front of the customer without being pushy. This is a great example of upselling that encourages larger purchases.
How to do it:
Choose something useful, but not random. Like a mini version of a popular product if you sell skincare.
Set a spending limit that's slightly higher than your usual order value so people only spend enough to get the gift.
Let everyone know about it – via email, social media, on your website. Don’t assume they’ll find out.
Check if sales are growing. If it's working, keep going. If not, adjust it.
Buy one, get one free (BOGO)
It's a classic for a reason. People see "free" and they're into it. Plus, it helps move more inventory, introduces more products to people, or just generally increases sales. This is one of the most effective sales promotion ideas for quickly increasing sales.