Data presentation and dashboards
Posted: Wed Feb 12, 2025 4:49 am
Data - Channels - Project, Test Lange + Plant - Brandwatch 2013-11-15 21-28-44The Channels - Facebook and Twitter in Focus
The Facebook and Twitter channels are relatively new to Brandwatch. The channels can be used to monitor and analyze publicly available information from Facebook and Twitter accounts. You don't necessarily have to be the owner or administrator to do this. In addition to your own channels, you can also track and compare accounts of competitors. With this feature, Brandwatch is meeting its customers' wishes to track all owned and earned media activities with a single tool. The channels are also managed using dashboards. Here, too, the user has a large selection of filters with which the results can be refined down to the last detail.
tools and alerts
Before Brandwatch can start collecting data, a query must twitter database first be created. This query can be differentiated and refined using " Boolean Search Strings " so that as many irrelevant hits as possible are excluded from the outset. Of course, such a query can be changed and adapted at any time. Once the query has been created, Brandwatch begins to search for relevant hits. The most important thing here is data cleansing. After all, the user wants to find as little spam, advertising or duplicate hits as possible in their results.
Now the interesting part of monitoring with Brandwatch begins, the evaluation and presentation. Here the user has an almost unlimited number of options for analyzing his data. In addition to the language, the date and time as well as the location of a source are recorded. Topics that dominate a discussion are highlighted in color. In addition, a sentiment analysis is integrated, which provides an overview of positive and negative mentions. Since experience has shown that it is very difficult to distinguish positive from less positive or even negative statements on the Internet, Brandwatch is very careful with the sentiment analysis. In our test, Brandwatch only assigned a few hits, but the evaluation according to sentiment (positive/negative) was always correct.
Top Sites - Dashboard, Europcar vs. Sixt - Project, Test Lange + Plant - Brandwatch 2013-11-15 21-20-01
All data is presented in Brandwatch in so-called dashboards. Dashboards can either be created from a template or customized by the user, depending on their needs. The data is presented in tables, diagrams or word clouds. The visualization of the charts can be customized and arranged individually. Using filters and searches, mentions can be differentiated by page type, location, time period, source, author (metadata). Sentiment analysis and influencer statistics are also integrated. The option to compare data from different time periods or data from competitors with your own is practical. This way you can quickly see how your own channels are "performing" in comparison.
To further categorize, organize or filter the search results, Brandwatch offers some practical tools,
Lists, Sites, locations and authors can be summarized here
Rules, To set up individual rules (e.g. automatic tags, categories or to adjust the sentiment analysis)
Categories/Tags, Data can be categorized and tagged as desired
Downloads, To download the data (Excel or CSV)
Alerts, If a certain term is mentioned or the number of mentions suddenly increases significantly, you can be notified with an alert via email.
Tools - Project, Test Lange + Plant - Brandwatch 2013-11-17 19-32-28Who is Brandwatch aimed at?
In our opinion, Brandwatch is aimed at companies that need to monitor and analyze large amounts of data on the Internet, and at agencies that take on this task on behalf of their clients. Our test has shown that Brandwatch shows its qualities particularly when you are confronted with a large number of mentions or with Facebook/Twitter channels with a high interaction rate. For all users whose product, brand or service is rarely mentioned on the Internet, Brandwatch may be a bit too big.
The Facebook and Twitter channels are relatively new to Brandwatch. The channels can be used to monitor and analyze publicly available information from Facebook and Twitter accounts. You don't necessarily have to be the owner or administrator to do this. In addition to your own channels, you can also track and compare accounts of competitors. With this feature, Brandwatch is meeting its customers' wishes to track all owned and earned media activities with a single tool. The channels are also managed using dashboards. Here, too, the user has a large selection of filters with which the results can be refined down to the last detail.
tools and alerts
Before Brandwatch can start collecting data, a query must twitter database first be created. This query can be differentiated and refined using " Boolean Search Strings " so that as many irrelevant hits as possible are excluded from the outset. Of course, such a query can be changed and adapted at any time. Once the query has been created, Brandwatch begins to search for relevant hits. The most important thing here is data cleansing. After all, the user wants to find as little spam, advertising or duplicate hits as possible in their results.
Now the interesting part of monitoring with Brandwatch begins, the evaluation and presentation. Here the user has an almost unlimited number of options for analyzing his data. In addition to the language, the date and time as well as the location of a source are recorded. Topics that dominate a discussion are highlighted in color. In addition, a sentiment analysis is integrated, which provides an overview of positive and negative mentions. Since experience has shown that it is very difficult to distinguish positive from less positive or even negative statements on the Internet, Brandwatch is very careful with the sentiment analysis. In our test, Brandwatch only assigned a few hits, but the evaluation according to sentiment (positive/negative) was always correct.
Top Sites - Dashboard, Europcar vs. Sixt - Project, Test Lange + Plant - Brandwatch 2013-11-15 21-20-01
All data is presented in Brandwatch in so-called dashboards. Dashboards can either be created from a template or customized by the user, depending on their needs. The data is presented in tables, diagrams or word clouds. The visualization of the charts can be customized and arranged individually. Using filters and searches, mentions can be differentiated by page type, location, time period, source, author (metadata). Sentiment analysis and influencer statistics are also integrated. The option to compare data from different time periods or data from competitors with your own is practical. This way you can quickly see how your own channels are "performing" in comparison.
To further categorize, organize or filter the search results, Brandwatch offers some practical tools,
Lists, Sites, locations and authors can be summarized here
Rules, To set up individual rules (e.g. automatic tags, categories or to adjust the sentiment analysis)
Categories/Tags, Data can be categorized and tagged as desired
Downloads, To download the data (Excel or CSV)
Alerts, If a certain term is mentioned or the number of mentions suddenly increases significantly, you can be notified with an alert via email.
Tools - Project, Test Lange + Plant - Brandwatch 2013-11-17 19-32-28Who is Brandwatch aimed at?
In our opinion, Brandwatch is aimed at companies that need to monitor and analyze large amounts of data on the Internet, and at agencies that take on this task on behalf of their clients. Our test has shown that Brandwatch shows its qualities particularly when you are confronted with a large number of mentions or with Facebook/Twitter channels with a high interaction rate. For all users whose product, brand or service is rarely mentioned on the Internet, Brandwatch may be a bit too big.