Mental triggers for sales are nothing more than stimuli that help us make decisions using our unconscious, that is, our brain automates some things to avoid mental exhaustion and make our routine easier. In this way, these natural mechanisms of our body can be used in marketing to influence a decision.
If you want to increase your conversions and sales, for example, mental triggers can be used in some of your strategies to influence your customers to make certain decisions and buy your product.
Want to understand how to use them in your brand? Then, continue reading and check out 5 mental triggers for sales that will help increase your revenue!
What are mental triggers?
Index
What are mental triggers?
What are the best mental triggers for sales?
1. Scarcity
2. Authority
3. Urgency
4. Reciprocity
5. Social proof
What are mental triggers?
Before checking out the best stimuli to help you with your sales, it is important to understand what mental triggers are exactly. As mentioned at the beginning, they are stimuli for our brain that make it make decisions in your unconscious .
The human brain does this naturally every day. This way, it avoids the mental exhaustion of having to use reasoning to make every decision, automating some “simpler” choices and opting for them unconsciously.
Mental triggers help activate this natural architects email list system in our brain and can be very useful in getting people to make certain decisions. Triggers have been used in marketing for a long time, and are a great tool for increasing sales and influencing customers' final choices.
Therefore, it is essential to know them and how to apply them correctly in your marketing and sales strategies. Keep scrolling down the page and check out the best mental triggers to use in your company.
Best mental triggers for sales
What are the best mental triggers for sales?
Now that we understand what a mental trigger is and how it works in our mind, it’s time to learn about the best options to use in your sales and influence decision-making. Check it out:
1. Scarcity
The mental trigger of scarcity is one of the most well-known and used. You've probably seen ads saying: "only 2 units left" or "limited vacancies", right? They are based on scarcity, after all, human beings are attracted to things that can run out, are running out or are rare.
The negative feeling of thinking that you might miss out on an opportunity and not have something you want is the basis of this trigger. When you use this stimulus, you automatically activate in your customers' minds a feeling of "if I don't buy now, I won't be able to buy anymore" , which often speeds up the purchasing process .
2. Authority
Another very powerful and efficient trigger in the world of sales is authority. You certainly feel more at ease when purchasing the same product or service that someone who is a reference in that segment also buys, right?
We can see this in advertisements for dietary supplements, for example, where high-performance athletes appear using the same product that you can buy. This makes us think that the supplement is really good, since even an authority in the field uses it.
Companies that provide services to others also tend to include the biggest brands they serve, such as “do as brand X and count on us” or “use the same software that brand A uses”. This serves as proof of the quality of their product or service .
3. Urgency
The urgency trigger may seem similar to the scarcity trigger, but the difference here is that it is related to the time available for decision-making and not the quantity, as is the case with the first trigger on our list.
With urgency, you influence your customer to speed up the selection process, creating a feeling of “it’s now or never” at the time of purchase. Have you ever seen those websites where a banner appears saying “promotion valid until day X” or landing pages with a countdown to the end of the sale?
This is the trigger being used in practice. This information puts pressure on us to decide quickly, as the product/service will not be available after this period.
4. Reciprocity
Reciprocity is also one of the most commonly used triggers by companies today, and is very common in subscription services, for example. Have you ever accessed a movie streaming service and come across an offer for a free trial period to test the product? You probably have, and this is a great example of this trigger.
When we receive a gift from someone else, it’s common to feel like we owe them something, right? It’s as if we need to give them a gift back as a way of saying thank you. The same thing happens when companies offer free trials, gifts or special benefits to their customers.
5. Social proof
Similar to the authority trigger, social proof is a stimulus in which our brain uses the opinions of other humans to determine whether something is good or bad. Examples of this are customer testimonials, reviews, success stories, and comments on social media.
Positive opinions about your product or service tend to convey a sense of quality to other people who are not yet familiar with your company. Therefore, it is always a good idea to ask for feedback from your customers and include social proof on your sales pages .