Video views and watch time
Posted: Wed Feb 12, 2025 5:32 am
5 key elements for video ranking success
So first of all, there are some key elements to video ranking success. Now, video ranking success, what do we mean by that? We mean if you do a search query on YouTube for a specific keyword, and it's not necessarily branded, what things will come up? So just like we talked about Google's ranking success factors, these are the success factors for usa number data . That doesn't necessarily mean that these are the things that will get you the most views possible. In fact, some of them work the other way around.
First of all, video views and watch time. So it turns out that these two are very well correlated and probably work well with higher rankings in Justin's opinion. So if you have a video and you're competing with a competitor's video and you get more views per view on average and more watch time -- that's how many people make it to a larger proportion of the video -- you tend to do better than your competitors.
2. Keywords in the title that match the searcher's query
Number two, keyword match is still more important in our opinion on YouTube than it is in classic Google search. That's not to say it's not important in classic Google, but it's even more important in YouTube. It's an even bigger factor. Basically what Justin's data showed is that there was a very strong exact match to the keyword phrase in the video title, and partial matches outperformed none or just a few by a significant margin.
So first of all, there are some key elements to video ranking success. Now, video ranking success, what do we mean by that? We mean if you do a search query on YouTube for a specific keyword, and it's not necessarily branded, what things will come up? So just like we talked about Google's ranking success factors, these are the success factors for usa number data . That doesn't necessarily mean that these are the things that will get you the most views possible. In fact, some of them work the other way around.
First of all, video views and watch time. So it turns out that these two are very well correlated and probably work well with higher rankings in Justin's opinion. So if you have a video and you're competing with a competitor's video and you get more views per view on average and more watch time -- that's how many people make it to a larger proportion of the video -- you tend to do better than your competitors.
2. Keywords in the title that match the searcher's query
Number two, keyword match is still more important in our opinion on YouTube than it is in classic Google search. That's not to say it's not important in classic Google, but it's even more important in YouTube. It's an even bigger factor. Basically what Justin's data showed is that there was a very strong exact match to the keyword phrase in the video title, and partial matches outperformed none or just a few by a significant margin.