Work more productively and legally safely
Posted: Wed Feb 12, 2025 5:52 am
What other factors play a role when it comes to working more productively?
Reduced manual effort: The email marketing software should be connected in such a way that as many processes as possible can then be automated - for example, the transfer of online shop content into a mailing.
Legal security through the same database: Marketing authorizations and tracking permissions can be managed in both systems in a GDPR-compliant and automated manner. This is because CRM and email marketing tools share the same data. The email service provider (ESP for short) must of course meet the GDPR standards.
The right software: Professional email marketing ukraine phone number list solutions provide placeholders for mailings. These are replaced in real time with data from the connected systems, such as CMS or CRM, when sent, and allow content to be automatically incorporated into the mailing.
Personalized content is relevant
Highly personalized mailings are not only created through data synchronization as just described. Target group-specific segmentation of the valuable data from the CRM system, for example according to geographical or demographic aspects, can also increase the level of personalization. And mailings with dynamic content show the current offers from the online shop every time the page is opened - tailored to the interests of the customer. Both examples increase the relevance of the mailings for the respective recipients.
Payout in two ways
It's no surprise: integrating an email marketing solution costs time and money - more or less depending on the complexity of the system landscape. However, the investment usually pays for itself very quickly through increased productivity and success. The quality of the data also increases and has a positive effect on subsequent campaigns. In the long term, companies save time and resources and can look forward to increasing their customer and brand value.
Reduced manual effort: The email marketing software should be connected in such a way that as many processes as possible can then be automated - for example, the transfer of online shop content into a mailing.
Legal security through the same database: Marketing authorizations and tracking permissions can be managed in both systems in a GDPR-compliant and automated manner. This is because CRM and email marketing tools share the same data. The email service provider (ESP for short) must of course meet the GDPR standards.
The right software: Professional email marketing ukraine phone number list solutions provide placeholders for mailings. These are replaced in real time with data from the connected systems, such as CMS or CRM, when sent, and allow content to be automatically incorporated into the mailing.
Personalized content is relevant
Highly personalized mailings are not only created through data synchronization as just described. Target group-specific segmentation of the valuable data from the CRM system, for example according to geographical or demographic aspects, can also increase the level of personalization. And mailings with dynamic content show the current offers from the online shop every time the page is opened - tailored to the interests of the customer. Both examples increase the relevance of the mailings for the respective recipients.
Payout in two ways
It's no surprise: integrating an email marketing solution costs time and money - more or less depending on the complexity of the system landscape. However, the investment usually pays for itself very quickly through increased productivity and success. The quality of the data also increases and has a positive effect on subsequent campaigns. In the long term, companies save time and resources and can look forward to increasing their customer and brand value.