Interesting facts you need to know about email marketing copywriting
Posted: Wed Feb 12, 2025 6:33 am
About Us 45.6% of emails worldwide were marked as spam in 2023. That's a ton of communication.
Spam
Image via Statista
You probably know that millions of these emails are for marketing purposes. If we look at the Promotions category of our Gmail account, we find several spam emails in the last 24 hours alone.
Interesting facts you need to know about email marketing copywriting
Yet email marketing works. In most cases, its success depends on email copywriting.
Think about it. When you open your Gmail account—or any other email client you use—the first thing you see is a list of addresses and subjects. You either open the emails or delete them.
You'll open an email if the subject line offers enough intrigue to convince you to click. If the body text grabs your attention, you'll read. And if the CTA offers enough incentive, you'll click.
That's why you need to know how to write email copy. Here are a few more good reasons.
Email marketing is highly cost-effective
About Us 52% of marketers reported a two-fold improvement in ROI from their marketing strategies. Approximately 2% reported an even higher four-fold improvement in ROI.
Return on investment in email marketing
Image via Statista
To get the most bang for your marketing buck, start honing your email skills and using a solid email marketing strategy to increase conversions .
Writing a great subject line is just as important as great email text
A bad subject line will earn your email an unwelcome trip to the digital trash. People are simply too busy and overstimulated to waste time on something they don't care about.
But you can't just write an email subject line based on a formula. You need to know what investor database stimulates your specific audience.
You can provide tremendous value to your potential customers with email marketing
It's true that email marketing benefits businesses, but only if it benefits consumers as well. Instead of selling your emails to your subscribers, use them to give your subscribers something of value.
It could be information, inspiration, discounts, benefits, or anything else you can think of. Once you’ve finished writing your email, read it carefully. Will your subscribers be better off after reading the email?
If not, start again.
Email provides a reliable communication medium between you and your potential customers
Most consumers are already accustomed to reading emails. It's practically a reflex. But that doesn't mean you can rest on your laurels.
Focus on communicating effectively with your subscribers via email. Think of it like a conversation you’re having with a good friend. Add nuance, emotion, and detail.
Think of it as an insider’s club. Only subscribers can read what you share. This exclusivity can make your email copywriting even more effective.
Spam
Image via Statista
You probably know that millions of these emails are for marketing purposes. If we look at the Promotions category of our Gmail account, we find several spam emails in the last 24 hours alone.
Interesting facts you need to know about email marketing copywriting
Yet email marketing works. In most cases, its success depends on email copywriting.
Think about it. When you open your Gmail account—or any other email client you use—the first thing you see is a list of addresses and subjects. You either open the emails or delete them.
You'll open an email if the subject line offers enough intrigue to convince you to click. If the body text grabs your attention, you'll read. And if the CTA offers enough incentive, you'll click.
That's why you need to know how to write email copy. Here are a few more good reasons.
Email marketing is highly cost-effective
About Us 52% of marketers reported a two-fold improvement in ROI from their marketing strategies. Approximately 2% reported an even higher four-fold improvement in ROI.
Return on investment in email marketing
Image via Statista
To get the most bang for your marketing buck, start honing your email skills and using a solid email marketing strategy to increase conversions .
Writing a great subject line is just as important as great email text
A bad subject line will earn your email an unwelcome trip to the digital trash. People are simply too busy and overstimulated to waste time on something they don't care about.
But you can't just write an email subject line based on a formula. You need to know what investor database stimulates your specific audience.
You can provide tremendous value to your potential customers with email marketing
It's true that email marketing benefits businesses, but only if it benefits consumers as well. Instead of selling your emails to your subscribers, use them to give your subscribers something of value.
It could be information, inspiration, discounts, benefits, or anything else you can think of. Once you’ve finished writing your email, read it carefully. Will your subscribers be better off after reading the email?
If not, start again.
Email provides a reliable communication medium between you and your potential customers
Most consumers are already accustomed to reading emails. It's practically a reflex. But that doesn't mean you can rest on your laurels.
Focus on communicating effectively with your subscribers via email. Think of it like a conversation you’re having with a good friend. Add nuance, emotion, and detail.
Think of it as an insider’s club. Only subscribers can read what you share. This exclusivity can make your email copywriting even more effective.