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Posted: Wed Feb 12, 2025 7:03 am
What customer feedback data you should collect
When it comes to customer reviews, the answer to the question “Who wrote it?” is at least as important as the feedback itself.
Demographic data provides information about who customers are and what problems they face. This data helps the company better categorize feedback and identify possible parallels between customers.
Here are some demographic data to help categorize customer feedback:
The customer's industry
The size of the company
What budget they allocate for your products
When customers make their purchases
Who is behind the review
What your offers or services are used for
Why this information is important
Systematized and categorized data is easier to evaluate. Every single piece of information and feedback gains value and ultimately has more influence.
For example, if you look at the size of the company, you can see trends among small and medium-sized customers and compare them with those of large customers.
You may discover that marketing resonates better in certain industries, who makes technology purchasing decisions, and what customers think of your software in general.
3 Tips on How to Use Customer Reviews to Your Advantage
Once you have this information, there are several ways to use it to your advantage. Let's look at three ways:
1. Use your database to create tailored marketing strategies
Listen to the customers
There are countless ways to use customer feedback for marketing purposes, as many companies have recognized the benefit of evaluating it. A survey on customer reviews found that 85% of users trust customer reviews as much as personal recommendations.
A website just for customer feedback
Balanced customer reviews can positively influence the perception of a company and build trust. 95% of customers think that reviews are fabricated if the website only shows positive feedback.
Zendesk offers a good example of a simple, clearly structured customer cambodia telegram data feedback page that also allows you to filter by demographic data. Potential customers can search specifically and see, among other things, what their competitors think about the product.
zendesk software screenshot customer feedback
Zendesk’s customer feedback page allows you to filter customer experiences ( source )
Introduce improvements and demonstrate them
If changes are made to a product or service due to negative comments, this should be communicated to customers.
“We listened to you and made these adjustments” is excellent marketing material.
Who gives the feedback?
Demographic data provides information about which markets are served efficiently and which are not, and which company sizes and types are most influenced by marketing.
With this knowledge, you can make targeted changes. If you are not doing well in a particular market or industry, it may be worth running a targeted marketing campaign to generate leads.
When it comes to customer reviews, the answer to the question “Who wrote it?” is at least as important as the feedback itself.
Demographic data provides information about who customers are and what problems they face. This data helps the company better categorize feedback and identify possible parallels between customers.
Here are some demographic data to help categorize customer feedback:
The customer's industry
The size of the company
What budget they allocate for your products
When customers make their purchases
Who is behind the review
What your offers or services are used for
Why this information is important
Systematized and categorized data is easier to evaluate. Every single piece of information and feedback gains value and ultimately has more influence.
For example, if you look at the size of the company, you can see trends among small and medium-sized customers and compare them with those of large customers.
You may discover that marketing resonates better in certain industries, who makes technology purchasing decisions, and what customers think of your software in general.
3 Tips on How to Use Customer Reviews to Your Advantage
Once you have this information, there are several ways to use it to your advantage. Let's look at three ways:
1. Use your database to create tailored marketing strategies
Listen to the customers
There are countless ways to use customer feedback for marketing purposes, as many companies have recognized the benefit of evaluating it. A survey on customer reviews found that 85% of users trust customer reviews as much as personal recommendations.
A website just for customer feedback
Balanced customer reviews can positively influence the perception of a company and build trust. 95% of customers think that reviews are fabricated if the website only shows positive feedback.
Zendesk offers a good example of a simple, clearly structured customer cambodia telegram data feedback page that also allows you to filter by demographic data. Potential customers can search specifically and see, among other things, what their competitors think about the product.
zendesk software screenshot customer feedback
Zendesk’s customer feedback page allows you to filter customer experiences ( source )
Introduce improvements and demonstrate them
If changes are made to a product or service due to negative comments, this should be communicated to customers.
“We listened to you and made these adjustments” is excellent marketing material.
Who gives the feedback?
Demographic data provides information about which markets are served efficiently and which are not, and which company sizes and types are most influenced by marketing.
With this knowledge, you can make targeted changes. If you are not doing well in a particular market or industry, it may be worth running a targeted marketing campaign to generate leads.