A free SWOT analysis template to get you started
Posted: Wed Feb 12, 2025 8:08 am
SWOT analyses at a glance
These are the four elements of a SWOT analysis:
Strengths: What is your team really good at? What do you offer that others cannot?
Weaknesses: In which areas is your team not really good? What do others do better?
Opportunities: In which areas that your company is not currently exploiting could it be successful?
Threats: What external factors – such as competitors, consumer demand or the economic situation – could make it more difficult for your team to succeed?
As you can see, the first two points focus on things you have some control over internally, while the last two points address external environmental conditions that your company must respond to.
You can use this SWOT analysis template to enter your own strengths greece telegram data greece telegram data weaknesses, opportunities and threats. In the next section, we'll explain how to proceed from there. We've also listed some SWOT analysis examples using this template below.
template for a SWOT analysis
Once you have completed the SWOT analysis template, it's time to turn the brainstorming into tangible next steps.
How do I use a SWOT analysis?
Start by looking for connections. When you can make clear connections between strengths and opportunities, it's time to put those insights into action - for example, if you produce sunglasses that appeal to young people and have the opportunity to open a new store on a college campus.
However, if the weaknesses and threats seem to outweigh the strengths and opportunities, you should think about new goals. For example, if your traditional print company is gradually being overtaken by the digital press, you could expand your operations into digital markets.
5 SWOT analysis examples
With the following five simple SWOT analysis examples you can see how the principle works.
1. Bananas for breakfast
These are the four elements of a SWOT analysis:
Strengths: What is your team really good at? What do you offer that others cannot?
Weaknesses: In which areas is your team not really good? What do others do better?
Opportunities: In which areas that your company is not currently exploiting could it be successful?
Threats: What external factors – such as competitors, consumer demand or the economic situation – could make it more difficult for your team to succeed?
As you can see, the first two points focus on things you have some control over internally, while the last two points address external environmental conditions that your company must respond to.
You can use this SWOT analysis template to enter your own strengths greece telegram data greece telegram data weaknesses, opportunities and threats. In the next section, we'll explain how to proceed from there. We've also listed some SWOT analysis examples using this template below.
template for a SWOT analysis
Once you have completed the SWOT analysis template, it's time to turn the brainstorming into tangible next steps.
How do I use a SWOT analysis?
Start by looking for connections. When you can make clear connections between strengths and opportunities, it's time to put those insights into action - for example, if you produce sunglasses that appeal to young people and have the opportunity to open a new store on a college campus.
However, if the weaknesses and threats seem to outweigh the strengths and opportunities, you should think about new goals. For example, if your traditional print company is gradually being overtaken by the digital press, you could expand your operations into digital markets.
5 SWOT analysis examples
With the following five simple SWOT analysis examples you can see how the principle works.
1. Bananas for breakfast