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What is a social media manager?

Posted: Wed Feb 12, 2025 9:35 am
by rochon.a1.119
After completing a series of masters (4) in online marketing, digital advertising and social media and facing a total reinvention, Niton joins Infojobs.

This is where a meteoric career begins that takes him from doing an internship to becoming a community manager, then moving up to social media manager and currently being responsible for the content of the brand's blogs.

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The social media manager is the person in charge of designing the social media strategy of a company or brand and, once this has been carried out, analyzing the results and drawing conclusions about whether or not the set objectives have been achieved.

From there, the social media manager will be responsible for redirecting the strategy to achieve its objectives based on the variations, successes or failures that may occur.