"Blue Ocean Strategy" by Kim Chan and Renee Mauborgne.
Posted: Wed Feb 12, 2025 9:37 am
Step 6. Analysis of results
For a strategy to be successful, its effectiveness must be constantly monitored. For example, if you set a goal of "Increasing brand awareness by 20% by the end of the year", you need to collect analytics every month and calculate how this indicator changes.
It is also important to study the audience's reaction to the strategy, evaluate the latest changes. If the company's new positioning causes negativity, it is worth completely revising the approach.
The following books will help you to study the strategy development process in more detail:
"Communication Strategies" by Elina Berdnikova.
"Fundamentals of integrated communications: theory and modern practices. Part 1. Strategies, effective branding", author Valery Muzykant.
Summary
A communication strategy is the voice of a brand, as it helps determine how to communicate with the audience to achieve the set goals. The strategy needs to be drawn up to build the company's positioning and determine the channels of interaction with the target audience.
A communication strategy can be external: aimed at clients, partners el-salvador phone number list and investors, or internal, that is, aimed at the company’s employees.
When developing a communications strategy, it is important to consider the target audience of the business and the strategic goals of the company.
Developing a communications strategy mainly consists of the following steps:
Analysis of target audience and competitors. Research of audience segments and creation of portraits of its representatives.
Setting strategic goals using the SMART method.
Selecting company positioning features.
Defining interaction channels.
Create a detailed action plan.
Analysis of results and KPIs.
To create a communication strategy, it is necessary to conduct research: study the target audience, competitors and the market. If the communication strategy is built correctly, it makes it possible to form a positive perception of the brand among the target audience and attract new customers.
For a strategy to be successful, its effectiveness must be constantly monitored. For example, if you set a goal of "Increasing brand awareness by 20% by the end of the year", you need to collect analytics every month and calculate how this indicator changes.
It is also important to study the audience's reaction to the strategy, evaluate the latest changes. If the company's new positioning causes negativity, it is worth completely revising the approach.
The following books will help you to study the strategy development process in more detail:
"Communication Strategies" by Elina Berdnikova.
"Fundamentals of integrated communications: theory and modern practices. Part 1. Strategies, effective branding", author Valery Muzykant.
Summary
A communication strategy is the voice of a brand, as it helps determine how to communicate with the audience to achieve the set goals. The strategy needs to be drawn up to build the company's positioning and determine the channels of interaction with the target audience.
A communication strategy can be external: aimed at clients, partners el-salvador phone number list and investors, or internal, that is, aimed at the company’s employees.
When developing a communications strategy, it is important to consider the target audience of the business and the strategic goals of the company.
Developing a communications strategy mainly consists of the following steps:
Analysis of target audience and competitors. Research of audience segments and creation of portraits of its representatives.
Setting strategic goals using the SMART method.
Selecting company positioning features.
Defining interaction channels.
Create a detailed action plan.
Analysis of results and KPIs.
To create a communication strategy, it is necessary to conduct research: study the target audience, competitors and the market. If the communication strategy is built correctly, it makes it possible to form a positive perception of the brand among the target audience and attract new customers.