Explore the possibilities of social registration & social login
Posted: Mon Dec 23, 2024 4:04 am
3. Register your consent
The new buzzword is Consent Lifecycle Management . Make sure you have a CRM or Identity system in which you can register consent. It is important that you can see per element when you have received consent: via which source and for what purpose. And possibly when the consent has been withdrawn or for how long you have the consent.
In the near future, knowledge and intelligence about consent will be worth gold, because you can use it to steer your own processes.
4. Think about your profiling process
Take the time to think carefully about how you fill in your profiling process. What data do you need when? Only ask for permission if you can actually demonstrate added value and build a profile step by step. You may end up with less data, but data with a much higher quality and therefore greater value.
In addition to the possibilities, it is also advisable to investigate the pitfalls of social registration and social login. Companies such as Facebook will want to continue to register consumer behavior, also on your organization's website. Additional permission must also be requested for this, as well as for the exchange of Facebook data with your organization.
The expectation is that the big boys will try to guatemala phone number get off easy and will place the responsibility for the exchange of data with you as an organization. The big advantage is of course the convenience for your customer.
Bonus tip
Always keep the information about the consent longer than strictly necessary, even if it has been withdrawn. This way you can always demonstrate that you have acted legally.
Chart: Do I need consent?
Consent yes or no
A new standard for marketing
As marketers, the GDPR has brought us back down to earth. We no longer had our consumers’ interests in mind. Instead, fast conversion and infinite retargeting and remarketing became increasingly important, with the added value for the consumer sometimes hard to find.
Under GDPR, you can still do marketing in a data-driven way. The challenge is to continuously ensure a win-win situation. Customers need to understand why certain (personal data-based) services are useful to them. By being transparent and asking for consent at every step, you ensure that you build trust with your customers. And as a customer gets to know and trust you, it becomes easier and easier to get consent and build a profile that a customer can stand behind.
After all, you can tell a friend at your dinner table more than a door-to-door salesman at your door.
The new buzzword is Consent Lifecycle Management . Make sure you have a CRM or Identity system in which you can register consent. It is important that you can see per element when you have received consent: via which source and for what purpose. And possibly when the consent has been withdrawn or for how long you have the consent.
In the near future, knowledge and intelligence about consent will be worth gold, because you can use it to steer your own processes.
4. Think about your profiling process
Take the time to think carefully about how you fill in your profiling process. What data do you need when? Only ask for permission if you can actually demonstrate added value and build a profile step by step. You may end up with less data, but data with a much higher quality and therefore greater value.
In addition to the possibilities, it is also advisable to investigate the pitfalls of social registration and social login. Companies such as Facebook will want to continue to register consumer behavior, also on your organization's website. Additional permission must also be requested for this, as well as for the exchange of Facebook data with your organization.
The expectation is that the big boys will try to guatemala phone number get off easy and will place the responsibility for the exchange of data with you as an organization. The big advantage is of course the convenience for your customer.
Bonus tip
Always keep the information about the consent longer than strictly necessary, even if it has been withdrawn. This way you can always demonstrate that you have acted legally.
Chart: Do I need consent?
Consent yes or no
A new standard for marketing
As marketers, the GDPR has brought us back down to earth. We no longer had our consumers’ interests in mind. Instead, fast conversion and infinite retargeting and remarketing became increasingly important, with the added value for the consumer sometimes hard to find.
Under GDPR, you can still do marketing in a data-driven way. The challenge is to continuously ensure a win-win situation. Customers need to understand why certain (personal data-based) services are useful to them. By being transparent and asking for consent at every step, you ensure that you build trust with your customers. And as a customer gets to know and trust you, it becomes easier and easier to get consent and build a profile that a customer can stand behind.
After all, you can tell a friend at your dinner table more than a door-to-door salesman at your door.