This is a very interesting view of the SBU
Posted: Wed Feb 12, 2025 10:01 am
Almost all marketing can be explained using the Strategic Business Unit (SBU). Every company, regardless of what it produces, be it cosmetics, IT or games, has its own SBU. SBUs are divided into 4 types. Each of them is important and unique, none is the same as the other. But the interesting thing is that one view can easily be transformed into another, but it is impossible to go back. The 4 types themselves are conditionally divided into those that bring huge profits and those that bring little. In this article, we want to talk more about games that use SBUs. This will help you get to know the gaming industry better.
xbox controller
Video games have seen a sharp rise in popularity in recent years. Along with them, the demand for additional services in this field has also grown. For example, boosting services have become much more popular. People started turning to them for help in leveling up, overcoming difficult content, and purchasing in-game resources. In the modern world, the most expensive resource is time, so many gamers are willing to pay for professional players to level up their accounts so they can quickly take the top positions and receive cool prizes. Boosting is possible in a huge number of games: World of Warcraft, FIFA 23, Destiny 2, and many others. The more popular the game, the higher the demand for boosting. There are many companies, but people prefer to rely on respectable and reliable companies like because they want a quality service in a short time. So we see that marketing in games also extends to areas close to the game.
Dairy cow
The cow gives milk, meat and skin, and even the manure can jordan phone number data be used as fuel. These amazing mammals live quite a long time. Also in marketing - Cash Cow generates income steadily. It has high sales and lasts a long time. A distinctive feature of the cow - other types of SBU are financed by the income from the Cash Cow.
gaming monitors
Example: Dota 2
In general, it is good for a company to have a free-to-play project behind it that consistently generates revenue. Valve's big boss Gabe is quite good at marketing strategies and that's why he didn't make Dota a project similar to other F2Ps. Dota is not limited in anything: heroes are all free, skills too. Its charm is that you can, if you want, invest money in it, or you can not. The game has a huge base of regular players, 80% of whom at least once spent money on clothes for their favorite characters. It should be noted that during its existence, Dota 2 is not only the most popular game on Steam , but also Valve's most profitable game. Dota has earned more money than all Valve projects (Team Fortress 2 does not count).
xbox controller
Video games have seen a sharp rise in popularity in recent years. Along with them, the demand for additional services in this field has also grown. For example, boosting services have become much more popular. People started turning to them for help in leveling up, overcoming difficult content, and purchasing in-game resources. In the modern world, the most expensive resource is time, so many gamers are willing to pay for professional players to level up their accounts so they can quickly take the top positions and receive cool prizes. Boosting is possible in a huge number of games: World of Warcraft, FIFA 23, Destiny 2, and many others. The more popular the game, the higher the demand for boosting. There are many companies, but people prefer to rely on respectable and reliable companies like because they want a quality service in a short time. So we see that marketing in games also extends to areas close to the game.
Dairy cow
The cow gives milk, meat and skin, and even the manure can jordan phone number data be used as fuel. These amazing mammals live quite a long time. Also in marketing - Cash Cow generates income steadily. It has high sales and lasts a long time. A distinctive feature of the cow - other types of SBU are financed by the income from the Cash Cow.
gaming monitors
Example: Dota 2
In general, it is good for a company to have a free-to-play project behind it that consistently generates revenue. Valve's big boss Gabe is quite good at marketing strategies and that's why he didn't make Dota a project similar to other F2Ps. Dota is not limited in anything: heroes are all free, skills too. Its charm is that you can, if you want, invest money in it, or you can not. The game has a huge base of regular players, 80% of whom at least once spent money on clothes for their favorite characters. It should be noted that during its existence, Dota 2 is not only the most popular game on Steam , but also Valve's most profitable game. Dota has earned more money than all Valve projects (Team Fortress 2 does not count).