How exactly does it work?
Posted: Wed Feb 12, 2025 10:23 am
As a company, you continue to optimize your Facebook page. You post a message and see the likes, comments and shares coming in. Is this the measure of success? No! Literally strip down your Facebook post and arrive at a net score! For this reason, the Netto Post Measurement (hereinafter NPM) score was created.
ROI: What works and what doesn't?
The big challenge lies in measuring your posts on Facebook. Which posts score well and which ones absolutely do not work? We all know that good posts ensure more likes, comments and, also important, they are shared more often. Together, this ensures a greater reach of your page and can contribute to a faster growth of the number of fans. You can analyze your Facebook page based on IPM (interactions per mille), but also based on NPM. NPM, also known as Net Post Measurement, is a new way of content analysis that my colleagues and I at DailyDialogues have developed. I would like to share this method with you.
Interactions Per Mille (IPM)
A handy way to measure your social media activities on Facebook is to use the Conversocial tool . This tool allows you to determine an IPM score (interaction per 1,000) for your Facebook page. The IPM is based on an average score, where the likes and comments are divided by the number of posts and the number of fans. This concerns the data and fans, measured over a period of 30 days.
An advantage of this tool is that you can compare your scores with those of your competitors. Based on that, you get a good idea of how your page scores compared to other companies in your industry. The disadvantage is that you get a general idea of your page, but you can't measure at post level, and therefore can't see which posts score well and which don't. The formula to calculate your IPM works as follows:
Number of comments + number of likes : number of posts : number of fans = IPM (measured over the last 30 days)
IPM by mail
One way to check the quality of your posts is to weigh the average IPM of your page against the IPM per post. If the IPM of your post scores higher than the average IPM of your page, then you are talking about relatively 'good' content. In this way, you could work on recurring themes on your page, which can ensure a higher IPM. Below I will explain this using an example
Example: Roompot Holidays
For convenience, I use the same data as that from the above IPM measurement of Roompot Vakanties . So it concerns a Facebook page with over 17,000 fans and an IPM score of 18.28. Now you can calculate the IPM score of the following Facebook message:
The above post has 357 comments and 860 likes. You add up the likes and comments and divide by 17. The IPM score of the post is 71.58.
This post therefore contributes to a higher IPM of the page. In this case, you can even choose to make it a recurring theme, since the IPM of the post is extremely high. If a post scores significantly lower than your average IPM, you can optimize the post or even consider not posting similar posts more often. It takes time to analyze the posts of your page, but it will give you successful content formulas.
At the moment there is also IPM+ to which an extra factor has been added, the number of times your message has been shared. So it works the same as IPM, only your score will be slightly higher, because an extra positive factor is added.
Net Post Measurement (NPM)
IPM is a great way to analyze your content, and you can also use this figure to make good competitor analyses. What this analysis lacks, however, is a look behind the scenes. In addition to all the positive visible possibilities (likes, reactions and sharing messages), negative things also happen with every post you place. To get a good idea of how your Facebook messages actually score, you need to weigh this against each other. The NPM provides a concrete score per post, based on the 90-9-1 theory and a scale method (-1 to 1). This way you can then link a sentiment analysis to it. How this works is explained later in this article.
Within Facebook it is possible to create an Excel printout of all taiwan telegram data the content you have posted over a desired period.
Columns G, P and U are important for the measurement of the NPM.
Column G is the number of people you have reached with a message on Facebook. It is practically impossible to reach all fans with a message. For example, on a page with 29,000 fans, only 8,900 people were reached with a message. The IPM score is based on the total number of fans, the NPM measurement is based on the total number of fans reached with the message in question. In short; it is a much more accurate measurement!
Column P is a total overview of all positive options on a post. So these are the likes, the comments and the number of times a particular post has been shared.
Column U is a total overview of all negative options for a post. For example; x button and hide clicks. Negative feedback can be damaging to your Facebook page. The challenge is to keep this number as low as possible per post.
ROI: What works and what doesn't?
The big challenge lies in measuring your posts on Facebook. Which posts score well and which ones absolutely do not work? We all know that good posts ensure more likes, comments and, also important, they are shared more often. Together, this ensures a greater reach of your page and can contribute to a faster growth of the number of fans. You can analyze your Facebook page based on IPM (interactions per mille), but also based on NPM. NPM, also known as Net Post Measurement, is a new way of content analysis that my colleagues and I at DailyDialogues have developed. I would like to share this method with you.
Interactions Per Mille (IPM)
A handy way to measure your social media activities on Facebook is to use the Conversocial tool . This tool allows you to determine an IPM score (interaction per 1,000) for your Facebook page. The IPM is based on an average score, where the likes and comments are divided by the number of posts and the number of fans. This concerns the data and fans, measured over a period of 30 days.
An advantage of this tool is that you can compare your scores with those of your competitors. Based on that, you get a good idea of how your page scores compared to other companies in your industry. The disadvantage is that you get a general idea of your page, but you can't measure at post level, and therefore can't see which posts score well and which don't. The formula to calculate your IPM works as follows:
Number of comments + number of likes : number of posts : number of fans = IPM (measured over the last 30 days)
IPM by mail
One way to check the quality of your posts is to weigh the average IPM of your page against the IPM per post. If the IPM of your post scores higher than the average IPM of your page, then you are talking about relatively 'good' content. In this way, you could work on recurring themes on your page, which can ensure a higher IPM. Below I will explain this using an example
Example: Roompot Holidays
For convenience, I use the same data as that from the above IPM measurement of Roompot Vakanties . So it concerns a Facebook page with over 17,000 fans and an IPM score of 18.28. Now you can calculate the IPM score of the following Facebook message:
The above post has 357 comments and 860 likes. You add up the likes and comments and divide by 17. The IPM score of the post is 71.58.
This post therefore contributes to a higher IPM of the page. In this case, you can even choose to make it a recurring theme, since the IPM of the post is extremely high. If a post scores significantly lower than your average IPM, you can optimize the post or even consider not posting similar posts more often. It takes time to analyze the posts of your page, but it will give you successful content formulas.
At the moment there is also IPM+ to which an extra factor has been added, the number of times your message has been shared. So it works the same as IPM, only your score will be slightly higher, because an extra positive factor is added.
Net Post Measurement (NPM)
IPM is a great way to analyze your content, and you can also use this figure to make good competitor analyses. What this analysis lacks, however, is a look behind the scenes. In addition to all the positive visible possibilities (likes, reactions and sharing messages), negative things also happen with every post you place. To get a good idea of how your Facebook messages actually score, you need to weigh this against each other. The NPM provides a concrete score per post, based on the 90-9-1 theory and a scale method (-1 to 1). This way you can then link a sentiment analysis to it. How this works is explained later in this article.
Within Facebook it is possible to create an Excel printout of all taiwan telegram data the content you have posted over a desired period.
Columns G, P and U are important for the measurement of the NPM.
Column G is the number of people you have reached with a message on Facebook. It is practically impossible to reach all fans with a message. For example, on a page with 29,000 fans, only 8,900 people were reached with a message. The IPM score is based on the total number of fans, the NPM measurement is based on the total number of fans reached with the message in question. In short; it is a much more accurate measurement!
Column P is a total overview of all positive options on a post. So these are the likes, the comments and the number of times a particular post has been shared.
Column U is a total overview of all negative options for a post. For example; x button and hide clicks. Negative feedback can be damaging to your Facebook page. The challenge is to keep this number as low as possible per post.