The Ultimate Guide to Email Design in 2025
Posted: Wed Feb 12, 2025 10:34 am
You might think that email is a dying medium, but according to a report from Campaign Monitor, its clients sent 13 billion more emails in 2020 than they did in 2019 – more than 100 billion in total. Making your emails stand out from the crowd is no easy feat with all this competition.
A good email design can help you break the ice with potential readers and grab their attention right from the start.
With the right design, you can capture your reader’s imagination, get them engaged, and push them to click “buy now” on your product or service.
If you're not sure what constitutes good design, don't worry. That's iraq whatsapp number data what we'll cover in this guide. Specifically, we'll teach you how to improve your email designs and even show you 26 examples to inspire you.
Why is an email design good?
Over 90% of the US population currently uses email. So of course, there is no perfect email design style that will appeal to everyone.
However, some universal concepts can help you design consistently effective emails. We like to call them “the three Cs.”
Clear : The purpose of the email is obvious from the beginning
Captivating : The email captures the reader's attention and sparks their interest
Creative – The email is unique and stands out from other marketing emails
Let's look at an award-winning example to see what the three C's look like in real life.
HP Instant Ink email marketing
HP Instant Ink marketing email.
This HP Instant Ink marketing email won an IAC award for “Best Technology Email Campaign” in 2021.
A good email design can help you break the ice with potential readers and grab their attention right from the start.
With the right design, you can capture your reader’s imagination, get them engaged, and push them to click “buy now” on your product or service.
If you're not sure what constitutes good design, don't worry. That's iraq whatsapp number data what we'll cover in this guide. Specifically, we'll teach you how to improve your email designs and even show you 26 examples to inspire you.
Why is an email design good?
Over 90% of the US population currently uses email. So of course, there is no perfect email design style that will appeal to everyone.
However, some universal concepts can help you design consistently effective emails. We like to call them “the three Cs.”
Clear : The purpose of the email is obvious from the beginning
Captivating : The email captures the reader's attention and sparks their interest
Creative – The email is unique and stands out from other marketing emails
Let's look at an award-winning example to see what the three C's look like in real life.
HP Instant Ink email marketing
HP Instant Ink marketing email.
This HP Instant Ink marketing email won an IAC award for “Best Technology Email Campaign” in 2021.