Methods of combating non-targeted clicks in Google Analytics and Yandex Metrica
Posted: Thu Feb 13, 2025 3:23 am
There are two methods to combat non-targeted clicks that actually work:
A technique that prohibits displaying an advertisement to users who have been on the service for up to 15 seconds.
A technique that prevents advertising from being displayed to visitors who have already worked with you repeatedly.
Let's take a closer look at these techniques.
The essence of the first is to prohibit Philippines cell phone number list ad impressions to bots that have reached your service through non-targeted queries, as well as to users whose visit lasted up to 15 seconds and was not successful. These users are not your target audience. As for robots, here you need to work in the same way as with real users, because bots have a number of features - IP address, ID number. All of the listed transitions are ineffective, since they were not made by your potential consumers.
How to work in Google Ads and Google Analytics
Google Analytics has a special algorithm for determining bounces. So, even a two-minute visit to a site is sometimes perceived as a bounce.
A technique that prohibits displaying an advertisement to users who have been on the service for up to 15 seconds.
A technique that prevents advertising from being displayed to visitors who have already worked with you repeatedly.
Let's take a closer look at these techniques.
The essence of the first is to prohibit Philippines cell phone number list ad impressions to bots that have reached your service through non-targeted queries, as well as to users whose visit lasted up to 15 seconds and was not successful. These users are not your target audience. As for robots, here you need to work in the same way as with real users, because bots have a number of features - IP address, ID number. All of the listed transitions are ineffective, since they were not made by your potential consumers.
How to work in Google Ads and Google Analytics
Google Analytics has a special algorithm for determining bounces. So, even a two-minute visit to a site is sometimes perceived as a bounce.