You've probably heard someone around you say something like "Have you seen this TikTok challenge?" or comment on some content they've seen on this social network. In this post we explain what TikTok is and how you can use it in your company.
Innovation and competitiveness
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TikTok is a social network that was created in 2016 in China and is currently one of the most downloaded social apps in the world . It allows users to record short videos (between 15 and 60 seconds), edit them by adding music, sound effects or visual filters and share them in a loop with other users registered on the social network.
Although at first glance TikTok seems to be designed mexico business mailing list for teenagers, more and more users between 30 and 45 years old are using this application. In addition, there are many companies that use TikTok to promote their brand or their products and services through this type of content.
Characterized by challenges that go viral on it, TikTok, like other social networks such as Facebook or YouTube, also allows you to create sponsored videos with which you can promote your company in an original way. The content will reach your potential customers inserted between the videos they are watching, or framed in the “sponsored trends” section.
Although organic content works really well for a company that is able to connect with its target, if you are interested, you can also contact TikTok to manage sponsored content through its registration form for advertisers .
For more information on the benefits of digital marketing and social media, visit the Spain Digital Business website .