Constantly improve our work
Posted: Thu Feb 13, 2025 4:48 am
Reproduction rate
It is the ratio obtained by comparing the number of people who played it with the total number of visitors to our page.
Playback time
This metric allows us to know the performance.
We'll know if there's real interest in it.
CTR
It consists of dividing the number of times a call to action received clicks by the number of times it was seen.
Replay rate
It tells us
When this happens with content, we can assume that it is very interesting, to the point of causing people to come back to see it.
We can also measure engagement through metrics such as likes, comments and shares.
4.- Optimization
With the information provided by the metrics, we can draw conclusions and optimize our video marketing strategy.
Tips to improve our video marketing strategy
Some tips that we can take into account to optimize our video marketing strategy are:
Repurposing content
As we have already seen, making videos requires effort.
We can maximize resources if we intelligently reuse materials.
Some ideas are to extract the audio for a podcast and make small videos out of a larger one.
We don't have to wait for everything to be perfect to start making them.
But we should try to make each new piece of dominican republic phone number list content a little better than the last.
Telling stories
Stories bring people together, inspire and connect, but above all, they help us create memorable content.
Like this:
Youtube video thumbnail
Configure the channels correctly
Doing so will benefit your ranking.
Be consistent
Our video messages must be consistent in form and content with the other content.
It is the ratio obtained by comparing the number of people who played it with the total number of visitors to our page.
Playback time
This metric allows us to know the performance.
We'll know if there's real interest in it.
CTR
It consists of dividing the number of times a call to action received clicks by the number of times it was seen.
Replay rate
It tells us
When this happens with content, we can assume that it is very interesting, to the point of causing people to come back to see it.
We can also measure engagement through metrics such as likes, comments and shares.
4.- Optimization
With the information provided by the metrics, we can draw conclusions and optimize our video marketing strategy.
Tips to improve our video marketing strategy
Some tips that we can take into account to optimize our video marketing strategy are:
Repurposing content
As we have already seen, making videos requires effort.
We can maximize resources if we intelligently reuse materials.
Some ideas are to extract the audio for a podcast and make small videos out of a larger one.
We don't have to wait for everything to be perfect to start making them.
But we should try to make each new piece of dominican republic phone number list content a little better than the last.
Telling stories
Stories bring people together, inspire and connect, but above all, they help us create memorable content.
Like this:
Youtube video thumbnail
Configure the channels correctly
Doing so will benefit your ranking.
Be consistent
Our video messages must be consistent in form and content with the other content.