PPC Success Story - CPC Real Estate
Posted: Thu Feb 13, 2025 4:50 am
Paid results change much faster than organic results, so it's impossible for any tool to track every ad from every competitor.
Ads are only analyzed at a national level. However, you can set up the Position Tracking tool to see what is happening in your area.
2.- Understand budgets at a local level
Competing nationally makes sense for advertisers like Amazon or eBay (or anyone with a similar budget), but it can be tough for those on a more limited budget.
For those who need to compete nationally, it can be helpful to explore how CPCs change across different regions and cities.
You can use the CPC Map tool to see which region or regions you are interested in investing in in terms of cost:
PPC success story - CPC map
Using the average CPC for your niche as a benchmark, it is ecuador phone number list possible to calculate how many potential clicks you can achieve.
Industry: Real Estate
State: Andalusia
Budget: $10,000 per month
Average CPC: $0.43
Estimated monthly clicks: around 23,200
Bonus: Based on historical data, you can guess how the campaign will perform in the near future.
Armed with these charts, you can determine if the budget is sufficient to meet the client's goals.
Or in those cases where expectations have not been established, how many clicks can be achieved.
3.- Estimate the potential search
The next step is to analyze whether the search volume is sufficient to support a campaign.
Ads are only analyzed at a national level. However, you can set up the Position Tracking tool to see what is happening in your area.
2.- Understand budgets at a local level
Competing nationally makes sense for advertisers like Amazon or eBay (or anyone with a similar budget), but it can be tough for those on a more limited budget.
For those who need to compete nationally, it can be helpful to explore how CPCs change across different regions and cities.
You can use the CPC Map tool to see which region or regions you are interested in investing in in terms of cost:
PPC success story - CPC map
Using the average CPC for your niche as a benchmark, it is ecuador phone number list possible to calculate how many potential clicks you can achieve.
Industry: Real Estate
State: Andalusia
Budget: $10,000 per month
Average CPC: $0.43
Estimated monthly clicks: around 23,200
Bonus: Based on historical data, you can guess how the campaign will perform in the near future.
Armed with these charts, you can determine if the budget is sufficient to meet the client's goals.
Or in those cases where expectations have not been established, how many clicks can be achieved.
3.- Estimate the potential search
The next step is to analyze whether the search volume is sufficient to support a campaign.