Authentic value content combines efficiency and honesty
Posted: Thu Feb 13, 2025 5:41 am
There is no further ado: the purpose of the content is to be useful to the user.
Content that only talks about the benefits of a product bores users and is useless for connecting with their values.
On the other hand, what good does it do for a user if a brand defends equality or fair trade if it does not know the benefits that the product it sells will bring to it?
We are clear that we need good-tasting, quality food, effective cleaning products, good service offerings...
When it comes time to choose, the social commitment of the brand is an added value, a plus that can be decisive in our selection, but that does not work on its own.
This is why content strategies that focus exclusively on the product and ghana phone number list those that focus too heavily on the social cause, relegating the company's commercial purpose to the background, fail equally.
A good content strategy must focus on the practical utility of the brand and the benefits of the product for the consumer.
And when a brand gains consumer confidence in the practical utility of the product or service it sells, it is ready to engage consumers in its struggle for higher goals.
Content that only talks about the benefits of a product bores users and is useless for connecting with their values.
On the other hand, what good does it do for a user if a brand defends equality or fair trade if it does not know the benefits that the product it sells will bring to it?
We are clear that we need good-tasting, quality food, effective cleaning products, good service offerings...
When it comes time to choose, the social commitment of the brand is an added value, a plus that can be decisive in our selection, but that does not work on its own.
This is why content strategies that focus exclusively on the product and ghana phone number list those that focus too heavily on the social cause, relegating the company's commercial purpose to the background, fail equally.
A good content strategy must focus on the practical utility of the brand and the benefits of the product for the consumer.
And when a brand gains consumer confidence in the practical utility of the product or service it sells, it is ready to engage consumers in its struggle for higher goals.