is customer retention given the same attention as customer loyalty?
Posted: Thu Feb 13, 2025 6:57 am
One of the obsessions in online marketing is attracting users, but this is not the only one. Customer retention and the drop-out rate are also issues that concern marketing professionals (a lot).
There is no doubt that user acquisition is one of the most important pillars and, in general, one of the most relevant business objectives of the year.
However,
A new customer can be up to 25 times more expensive than a returning customer, who we just have to keep happy and content.
Churn Rate - Superoffice Chart
If this data doesn't convince you, because you prefer to kuwait phone number list take things in a different direction, ask yourself how customer retention and churn rate translate into your business's profit.
Generally speaking, customer retention generates more revenue for a company each year.
It makes sense, as loyal customers tend to repeat and operating costs go down.
It depends on the sector, but for example, in the financial sector, a 5% increase in the customer retention rate means a 25% increase in profits.
Yes, with this data we have all taken it more seriously.
There is no doubt that user acquisition is one of the most important pillars and, in general, one of the most relevant business objectives of the year.
However,
A new customer can be up to 25 times more expensive than a returning customer, who we just have to keep happy and content.
Churn Rate - Superoffice Chart
If this data doesn't convince you, because you prefer to kuwait phone number list take things in a different direction, ask yourself how customer retention and churn rate translate into your business's profit.
Generally speaking, customer retention generates more revenue for a company each year.
It makes sense, as loyal customers tend to repeat and operating costs go down.
It depends on the sector, but for example, in the financial sector, a 5% increase in the customer retention rate means a 25% increase in profits.
Yes, with this data we have all taken it more seriously.