Cart Abandonment Email Subject Lines that will Convert More Sales
Posted: Thu Feb 13, 2025 9:28 am
Cart abandonment is one of the biggest issues that plagues eCommerce entrepreneurs, as it shows a lack of conversion from viewer to customer once individuals are met with the chance to check out. Ideally, customers should be excited and willing to complete their purchase without any other factors necessary for persuasion, however most viewers are skeptical about shopping from a new company online, and can be persuaded not to complete a purchase by a number of factors, including poor reviews or high shipping costs.
One of the best ways to increase conversion rates and reduce cart abandonment is through followup emails, reminding the would-be customer of the items they are leaving behind. Unfortunately, many companies fail to capture their viewer, as their cart abandonment emails are not intriguing enough to persuade viewers to read them. In denmark phone number list order for cart abandonment emails to work effectively, customers have to read them, which they likely won’t do if the email’s subject line is boring and unrelatable.
Subject lines should be relatable, and should entice the customer to return to their cart and check out. Ideally, three followup messages should be sent to customers before assuming they have officially abandoned their cart, as only one followup message is not often effective.
Imagine a site visitor putting items in their cart, only to realize they cannot afford them with shipping. They leave the cart, intending to check out in a couple of days when the customer has gotten paid, but once that day comes, the would-be customer has forgotten about their purchase. While many cart abandoment situations are the result of skeptism or concern on part of the buyer, in many cases it is also the result of buyer circumstance. Remind buyers of their cart several times within the week after they have created their cart, as this will remind interested customers of their would-be purchase.
One of the best ways to increase conversion rates and reduce cart abandonment is through followup emails, reminding the would-be customer of the items they are leaving behind. Unfortunately, many companies fail to capture their viewer, as their cart abandonment emails are not intriguing enough to persuade viewers to read them. In denmark phone number list order for cart abandonment emails to work effectively, customers have to read them, which they likely won’t do if the email’s subject line is boring and unrelatable.
Subject lines should be relatable, and should entice the customer to return to their cart and check out. Ideally, three followup messages should be sent to customers before assuming they have officially abandoned their cart, as only one followup message is not often effective.
Imagine a site visitor putting items in their cart, only to realize they cannot afford them with shipping. They leave the cart, intending to check out in a couple of days when the customer has gotten paid, but once that day comes, the would-be customer has forgotten about their purchase. While many cart abandoment situations are the result of skeptism or concern on part of the buyer, in many cases it is also the result of buyer circumstance. Remind buyers of their cart several times within the week after they have created their cart, as this will remind interested customers of their would-be purchase.