AB Data

Some respondents said they had already looked at comments to identify the reliability of information. These comments also allow users to form a general opinion on the quality of information on the platform. One respondent said he had heard a lot of criticism about Facebook , which led him to think that the platform was “ not that reliable .” Ranking content popularity based on “likes” and other Facebook metrics like video views, for some, creates a sense of trust. Previous research has also shown that there is a ripple effect in news evaluation, with people tending to be influenced by the reactions of others, as Douglas points out: "I see there are a high number of views.


I think the more views, the more trustworthy they are." For some physician database respondents, more trustworthy. It should be noted, however, that according to Facebook , these labels only indicate that the page is authentic and do not allow for assessing the reliability of the content. Facebook 's warning labels - intended to indicate content that may be unreliable - also have an impact on user trust, but not always in the way expected. Some study participants, who have a strong distrust of traditional media, may have developed a feeling of distrust towards Facebook with the development of this feature: “I know Facebook recently started doing this thing where when you get your news, and it says ‘Russian Controlled State News’ or something like that.