Facebook Ad Budget & Cost Calculator: How To Set Spend Within Ads Manager For Ecommerce Profitability
Posted: Thu Feb 13, 2025 10:35 am
Paid social is the lifeblood of growing ecommerce brands.
Unfortunately, few owners, operators, and marketers play the game with a clear strategy on how to win.
Fewer still calculate Facebook ad costs on a single outcome: profit.
Good news. That’s exactly what this article contains: a Facebook budget calculator, step-by-step instructions, and a video tutorial.
To cover those ingredients, we’ll ask and answer three questions …
How Much Should You oman phone number list Spend on Facebook Ads?
What Type of Facebook Ad Budget Performs Best?
Where Does Campaign Budget Optimization Go Wrong?
Facebook Ads Cost and Budget Calculator
Grab the calculator and tutorial to follow along
How Much Do Facebook Ads Cost for Ecommerce?
Before the acronyms, formulas, and tactics … let’s start with benchmarks.
Why? Because large and small businesses alike face the same questions:
What is a good CPM for Facebook?
What’s the average CPC?
How does that stack up against ROAS?
Finding reliable answers isn’t easy. Especially nuanced answers that separate ecommerce from other industries and distinguish between verticals. Not to mention prospecting versus remarketing.
Unfortunately, few owners, operators, and marketers play the game with a clear strategy on how to win.
Fewer still calculate Facebook ad costs on a single outcome: profit.
Good news. That’s exactly what this article contains: a Facebook budget calculator, step-by-step instructions, and a video tutorial.
To cover those ingredients, we’ll ask and answer three questions …
How Much Should You oman phone number list Spend on Facebook Ads?
What Type of Facebook Ad Budget Performs Best?
Where Does Campaign Budget Optimization Go Wrong?
Facebook Ads Cost and Budget Calculator
Grab the calculator and tutorial to follow along
How Much Do Facebook Ads Cost for Ecommerce?
Before the acronyms, formulas, and tactics … let’s start with benchmarks.
Why? Because large and small businesses alike face the same questions:
What is a good CPM for Facebook?
What’s the average CPC?
How does that stack up against ROAS?
Finding reliable answers isn’t easy. Especially nuanced answers that separate ecommerce from other industries and distinguish between verticals. Not to mention prospecting versus remarketing.