AB Data

The Internet is a universe full of opportunities for brands: e-commerce sites are stores where you can sell your products or services anywhere and at any time; websites are real windows onto the world; social networks, groups and communities become the home of dialogue and relationships.

And blogs? What place do blogs occupy in this universe of advertising data advantages and possibilities? For brands, the blog is a welcoming home in which to host and pamper both customers and potential customers, it is like a book that, day after day, page after page, tells its own story and leads people on a personal and personalized adventure, transparent, functional, exciting and intimate.


But, in all this saying and producing content for the Web, is the blog still or really a useful tool for branding, marketing and communication? The answer is yes and there are many reasons. The blog is the brand's book: page after page it tells its story and leads the reader into a labyrinth of emotions and adventures.