Developing a Successful Local Marketing Strategy
Posted: Thu Feb 13, 2025 10:53 am
The use of mobile devices such as smartphones and tablets has grown immensely over the past decade, particularly for internet searches on-the-go. It’s very common for individuals with mobile devices to make a search on their device when they are looking to find a local business that suits their shopping needs. Fortunately, Google and other search engines have seen this trend as an opportunity to promote local businesses in search engine rankings to users, in order to give them visibility when their niche is searched by individuals in the area.
Google’s algorithm for determining which businesses are local can be very effective, and as with any kind of online marketing, there are a number of SEO strategies that should be implemented in order to get the most out of local searches. Successful local marketing strategies follow many of the same rules, and show similar results. Having a well-planned local marketing strategy is the foundation of taking full advantage of the feature, and a local marketing strategy should be planned out ahead of time and followed in order to see results.
There are three main goals that a good local marketing strategy should achieve:
High rankings in search results.
An increase in offline conversions (it doesn’t matter if people see the site, if they are not converting to customers as a result).
A favorable online reputation, complete with testimonials and reviews that attest to the trustworthiness of the company.
In order to achieve these goals, a local marketing strategy should be outlined with specific tasks in mind. The first major task companies face when creating a local marketing russia phone number list strategy is gathering location data that is relevant to their product and business. This begins by establishing a database of canonical location data, which is then used as a model to build from.
Creating an effective database of canonical location data can be done by discussing ideas with stakeholders across the board. Speak not only to salesmen and marketers about the data, but talk to other departments such as Human Resources as well. Find out what their thoughts are with regard to the canonical location idea, and input these into a spreadsheet. This will form a strong foundation to build from.
Next, the website must be optimized to show store locations, as this is a major factor in Google’s ranking algorithm. All local marketing strategies must include the development of a store locator, as this tells Google each and every one of a company’s branch locations, allowing these results to show for hundreds of searches across the world with accurate results. If the individual locations have not been outlined on the store locator page, Google will not be able to tell all search users that there is a branch near them, as it will have no location data to work from.
Google’s algorithm for determining which businesses are local can be very effective, and as with any kind of online marketing, there are a number of SEO strategies that should be implemented in order to get the most out of local searches. Successful local marketing strategies follow many of the same rules, and show similar results. Having a well-planned local marketing strategy is the foundation of taking full advantage of the feature, and a local marketing strategy should be planned out ahead of time and followed in order to see results.
There are three main goals that a good local marketing strategy should achieve:
High rankings in search results.
An increase in offline conversions (it doesn’t matter if people see the site, if they are not converting to customers as a result).
A favorable online reputation, complete with testimonials and reviews that attest to the trustworthiness of the company.
In order to achieve these goals, a local marketing strategy should be outlined with specific tasks in mind. The first major task companies face when creating a local marketing russia phone number list strategy is gathering location data that is relevant to their product and business. This begins by establishing a database of canonical location data, which is then used as a model to build from.
Creating an effective database of canonical location data can be done by discussing ideas with stakeholders across the board. Speak not only to salesmen and marketers about the data, but talk to other departments such as Human Resources as well. Find out what their thoughts are with regard to the canonical location idea, and input these into a spreadsheet. This will form a strong foundation to build from.
Next, the website must be optimized to show store locations, as this is a major factor in Google’s ranking algorithm. All local marketing strategies must include the development of a store locator, as this tells Google each and every one of a company’s branch locations, allowing these results to show for hundreds of searches across the world with accurate results. If the individual locations have not been outlined on the store locator page, Google will not be able to tell all search users that there is a branch near them, as it will have no location data to work from.