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Growing a social media presence

Posted: Thu Feb 13, 2025 10:56 am
by Mitu100@
To prioritize customer success and a better understanding of their products and services, the BIOHM team decided to get active on social media and share more about what they do. Through education efforts and an ambassador program that’s open to everyone, they can meet customer expectations and inform shoppers about the products they’re purchasing.

Instagram & education
Melanie worked hard to create a brand presence for BIOHM on social media that’s relatable and authentic. With over 50,000 followers on Instagram, their strategy focuses on saudi arabia phone number list easy to digest content that empowers their customers to use their products and make lifestyle changes to assist with gut health. Part of that content includes education efforts, so that people understand the importance of the products they’re using.

“We have a lot of science and it’s really hard to follow. So, it was trying to build a strategy on social to educate people at the level that they can understand. It doesn’t make sense if we’re going on there talking about all these terms, and species, and fungus levels and bacteria levels, and people are like, I don’t know what this is…So, we try to make it really relatable.”

—Melanie Corrigan, Director of Ecommerce and Marketing at BIOHM Health

Ambassador program
BIOHM built an ambassador program as part of their social media strategy, improving customer satisfaction and trust by showing real people who use BIOHM products in their daily lives. It made their business more approachable and gave customers an incentive to share the products they like with their friends and family.